Loyalty Campaign Specialist – Gaming, Betting & Gambling job – Market related salary – Cape Town, South Africa
Initiate International
- Cape Town, Western Cape
- Permanent
- Full-time
- Innovate, design, and deploy a customer loyalty program to boost retention and drive repeat business
- Stay abreast of industry trends and best practices in loyalty programs to maintain competitiveness
- Harness customer data and analytics for program enhancement and to gauge loyalty initiatives’ effectiveness
- Track key performance indicators (KPIs) and furnish management with actionable insights regularly
- Coordinate with the Insights & Brand Experience team for seamless integration of loyalty program systems
- Align loyalty program objectives with overall business goals in collaboration with the Yield & Retention Marketing team
- Craft communication strategies to promote the loyalty program to existing and prospective customers
- Collaborate on compelling marketing materials to boost awareness and participation.
- Deploy strategies to enrich customer engagement and satisfaction within the loyalty program
- Periodically review and update program rules, terms, and conditions to ensure relevance and attractiveness
- Address technical glitches related to the loyalty program promptly
- Bachelor's degree or diploma in Marketing, Business, or a related field
- Proven experience in developing and managing customer loyalty programs
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills
- Detail-oriented with a focus on delivering high-quality results
- Familiarity with CRM software and loyalty program platforms is a plus
- Creative thinking and ability to innovate in loyalty program design