Loyalty and Promotions Specialist – Gaming, Betting, & Gambling job – Market related salary – Cape Town, South Africa
Initiate International
- Cape Town, Western Cape
- Permanent
- Full-time
- Develop and execute promotional campaigns tailored to specific player segments, leveraging data-driven insights to optimize performance and ROI
- Design and manage comprehensive loyalty programs aimed at rewarding and retaining our most valuable players, including VIP schemes, loyalty points, and exclusive perks
- Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure seamless execution of promotions and alignment with overall business objectives
- Monitor and analyze key performance metrics to assess the effectiveness of promotions and loyalty initiatives, making data-driven recommendations for continuous improvement
- Stay abreast of industry trends and competitor activities to identify new opportunities and innovative approaches to loyalty and promotions within the iGaming landscape
- Maintain a deep understanding of player preferences and behavior, utilizing insights to personalize promotional offerings and drive engagement
- Ensure compliance with regulatory requirements and industry standards in all promotional activities, collaborating with legal and compliance teams as needed
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Minimum of 3 years of experience in a similar role within the iGaming industry, with a strong understanding of player behaviour and retention strategies
- Proven track record of successfully planning, executing, and optimizing promotional campaigns and loyalty programs to drive measurable results
- Excellent analytical skills with the ability to interpret data and generate actionable insights
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Creative thinker with a passion for innovation and staying ahead of industry trends
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Experience with CRM platforms, marketing automation tools, and analytics software preferred