Product Portfolio Manager – Nutrition, Biostimulants & PGR’s Product Portfolio Manager – Nutrition, Biostimulants & PGR’s
- Gauteng
- Permanent
- Full-time
- Strategically manage the portfolios- exploiting strengths and opportunities and counteracting weakness.
- Drive a vision for the adoption of a regenerative or conservation agriculture approach in commercial crop production
- Produce forecast of products sales to assist with raw material purchasing and production scheduling.
- Identify market opportunities and potential products, activities and delivery mechanisms to exploit these opportunities.
- Actively participate in regional agent training meetings and assist with farmer’s days in order to promote in-house products.
- Prepare annual sales forecasts and budget for the specific area.
- To liaise with external parties with regard to research initiatives to build IP.
- Evaluate sales figures for the area on a monthly basis, writing reports outlining performance and concerns, imitating strategies to grow sales and identifying threats to the in-house product range.
- Compile realistic product/sales budgets each year in collaboration with the Technical Advisors and Regional Managers.
- Liaise with the Commercial Manager on a regular basis to monitor stock holding and plan raw material procurement based on a realistic sales forecast.
- Initiate new products ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
TECHNICAL:
- Provide answers to the Technical Advisors and Regional Sales Managers pertaining to all technical aspects of the products in their portfolio.
- Identify potential new products to balance or bolster their portfolios and drive sales growth.
- Initiate through R&D or undertake field demonstration trials with various products in order to develop the IP of the business.
- Develop product labels for new products and assist with trial protocols for Development work.
- Assist in the investigation of customer complaints.MARKETING:
- Promote new developments and technology developed within the portfolio
- Evaluate sales figures for the area on a monthly basis, writing reports outlining performance and concerns, initiating strategies to grow sales and identifying threats to the in-house product range
- Compilation of realistic product/sales budgets each year in collaboration with the Technical Advisors and Regional Sales Managers.
- Liaison with Commercial Manager on a regular basis to monitor stockholding and plan raw material procurement based on realistic sales forecasts.
- Monitor competitor activity (new and existing) w.r.t. pricing, new products, promotional strategies, etc. and take timeous corrective action as required.
- Initiate new product ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
- Ensure marketing literature is updated and supported by new trail data and to assess the appropriateness of use by the Technical and Sales teams.
- Develop new markets and monitor market changes.
- Organise and attend agents training days, roadshows, farmer’s days, crop symposiums and marketing conferences.
- Initiate new product ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
- Ensure marketing literature is updated and supported by new trail data and to assess the appropriateness of use by the Technical and Sales teams.
- Develop new markets and monitor market changes.
- Organise and attend agents training days, roadshows, farmer’s days, crop symposiums and marketing conferences.DIMENSIONS:
- Strategically manage the portfolios- exploiting strengths and opportunities and counteracting weakness.
- Drive a vision for the adoption of a regenerative or conservation agriculture approach in commercial crop production
- Produce forecast of products sales to assist with raw material purchasing and production scheduling.
- Identify market opportunities and potential products, activities and delivery mechanisms to exploit these opportunities.
- Actively participate in regional agent training meetings and assist with farmer’s days in order to promote in-house products.
- Prepare annual sales forecasts and budget for the specific area.
- To liaise with external parties with regard to research initiatives to build IP.
- Evaluate sales figures for the area on a monthly basis, writing reports outlining performance and concerns, imitating strategies to grow sales and identifying threats to the in-house product range.
- Compile realistic product/sales budgets each year in collaboration with the Technical Advisors and Regional Managers.
- Liaise with the Commercial Manager on a regular basis to monitor stock holding and plan raw material procurement based on a realistic sales forecast.
- Initiate new products ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
TECHNICAL:
- Provide answers to the Technical Advisors and Regional Sales Managers pertaining to all technical aspects of the products in their portfolio.
- Identify potential new products to balance or bolster their portfolios and drive sales growth.
- Initiate through R&D or undertake field demonstration trials with various products in order to develop the IP of the business.
- Develop product labels for new products and assist with trial protocols for Development work.
- Assist in the investigation of customer complaints.MARKETING:
- Promote new developments and technology developed within the portfolio
- Evaluate sales figures for the area on a monthly basis, writing reports outlining performance and concerns, initiating strategies to grow sales and identifying threats to the in-house product range
- Compilation of realistic product/sales budgets each year in collaboration with the Technical Advisors and Regional Sales Managers.
- Liaison with Commercial Manager on a regular basis to monitor stockholding and plan raw material procurement based on realistic sales forecasts.
- Monitor competitor activity (new and existing) w.r.t. pricing, new products, promotional strategies, etc. and take timeous corrective action as required.
- Initiate new product ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
- Ensure marketing literature is updated and supported by new trail data and to assess the appropriateness of use by the Technical and Sales teams.
- Develop new markets and monitor market changes.
- Organise and attend agents training days, roadshows, farmer’s days, crop symposiums and marketing conferences.
- Initiate new product ideas and advise R&D on the desired label and intent of the product, providing a realistic market analysis and product positioning.
- Ensure marketing literature is updated and supported by new trail data and to assess the appropriateness of use by the Technical and Sales teams.
- Develop new markets and monitor market changes.
- Organise and attend agents training days, roadshows, farmer’s days, crop symposiums and marketing conferences.