GROUP CREATIVE DIRECTOR: GLOBAL WELLNESS GROUP

• Create bold, innovative, and distinctive conceptual campaigns executed to critical acclaim around the world.
• Drive greater efficiency and creative consistency by centralising creative strategy and delivering frameworks and templates for the territories to leverage in market, based on their needs.
• Harness to maximum effect the creative and design resources around the world and create a unified team that supports each other in delivering to global requirements.
• Lead the creative vision for the brand and drive seamless execution across the Brand's 8 markets.
• Develop bold and distinctive insight-led concepts and drive conceptual firepower within the Creative Studio.
• Develop world class creative that helps drive acquisition and retention, while propelling the brand to new heights around the world.
• Hold a natural and strong affinity for tone of voice and messaging strategy.
• Play a pivotal role across all aspects of creative output, including brand strategy, visual and tonal identity, advertising, spatial design, digital ecosystem including CRM, performance media, digital channels, app and in-club screens, product marketing, live events and partner comms.
• Work with the Creative Studio team to conceptualise and execute through-the-line campaigns that have real impact.
• Work on a mix of global brand campaigns, localised seasonal campaigns, digital content generation, product launches, activations, and classic above-the-line work like TV, Radio and OOH.
• Select and lead creative partners and freelancers (where required) as an extension of the Creative Studio.
• Contribute to broader business and brand strategy, working closely with Member Engagement, Operations, Product, Sales and Marketing teams to deliver shared business objectives.
• Nurture and lead your team and get your hands dirty on the day-to-day creative.

• Advertising / Copywriting / Design qualification
• Minimum of 5 years' experience as a Creative Director within a marketing, advertising, design agency or in-house role.
• Global brand pedigree with experience setting the global creative direction and overseeing deployment across multiple languages, cultures, and consumer touchpoints.
• Creative Visionary: You should have a strong creative vision and the ability to develop and communicate a compelling creative direction that aligns with the brand's objectives and resonates with the target audience.
• Conceptual firepower: You should be an 'ideas' person, confident in developing and executing ideas that stand out in the noise and are true to brand excellence.
• Strong leadership skills are essential. You need to inspire and lead a team of creative professionals, providing guidance and constructive feedback while fostering a collaborative and innovative work environment.
• Strategic Thinking: Understand the larger marketing and business strategy. You must be able to connect creative ideas to the brand's overall goals and demonstrate how they will contribute to success.
• Cross-Cultural Competence: In a global role, cultural sensitivity and an understanding of regional differences are crucial. You should be able to adapt creative concepts to resonate with diverse audiences around the world.
• Strategic storytelling: The ability to tell a compelling brand story is a must. Whether through visuals, words, or multimedia, you should be able to craft narratives that captivate and engage the audience.
• Multimedia Expertise: You should be well-versed in various forms of creative media, from traditional print and television to digital and emerging technologies like VR and AR.
• Digital Marketing Proficiency: In today's landscape, understanding performance marketing, social media, SEO, and content marketing is crucial. Stay up to date with the latest trends and technologies.
• Data-Driven Decision-Making: The ability to use data and analytics to assess the effectiveness of creative campaigns and make informed decisions for optimisation.
• Continuous Learning: Staying current with industry trends and technologies is essential.
• Passionate about wellness.
• Global perspective and appreciation of cultural nuance.
• Desire to innovate and encourage your team to experiment with new approaches.
• Translate creative thinking into campaigns that drive commercial outcomes.
• Adaptable to change as the marketing landscape, technologies and consumer behaviours evolve. Able to successfully sell your vision to senior stakeholders across multiple territories.

VGP Recruitment