Digital Media Strategist
- Johannesburg, Gauteng
- Contract
- Full-time
- Strategic Planning & Execution: Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
- Market Research & Consumer Insights: Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
- Multi-Channel Campaign Management: Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
- Performance Analysis & Optimization: Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
- Collaboration & Team Coordination: Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
- Budget Management: Manage advertising budgets, allocating funds based on performance to maximize ROI.
- Reporting & Insights Presentation: Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.
- Experience: Minimum of 3-5 years in digital marketing or media strategy.
- Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
- Analytical Mindset: Strong ability to analyze performance metrics and optimize campaigns accordingly.
- Communication: Excellent presentation and reporting skills with a clear ability to convey insights.
- Collaboration: Experience working with creative teams and stakeholders to align strategies with business goals.
- Market Knowledge: Up-to-date with digital marketing trends and technologies.