Junior – Mid-level Paid Media Specialist – Cape Town

Datafin

  • Cape Town, Western Cape
  • Permanent
  • Full-time
  • 1 month ago
ENVIRONMENT:A reputable digital command center based in Cape Town is looking for a Junior (1-4 years' experience) or Mid-Level (4-8 years' experience) Paid Media Specialist to develop, execute, and manage paid media campaigns across multiple platforms. This role is key to driving business growth and achieving marketing objectives through strategic planning, hands-on campaign management, performance analysis, and budget oversight. The ideal candidate will have proven experience managing paid media campaigns, a strong understanding of digital marketing principles and best practices, and proficiency in tools such as Google Ads, Google Analytics, and other relevant platforms.DUTIES:Campaign Planning and Strategy:
  • Develop comprehensive paid media strategies aligned with business goals.
  • Conduct thorough keyword research, audience targeting, and competitive analysis.
  • Create and manage content calendars for social media campaigns.
Campaign Execution:
  • Manage and optimize campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Implement tracking and conversion goals using tools like Google Tag Manager and Google Analytics.
Performance Analysis and Reporting:
  • Monitor campaign performance metrics, such as impressions, clicks, CTR, conversions, and cost per lead/sale.
  • Analyse data using tools like Google Analytics, Google Ads, and other platforms.
  • Generate regular performance reports and present findings to stakeholders.
Optimization and Testing:
  • Continuously optimize campaigns based on performance data to improve results.
  • Conduct A/B testing on ad copy, targeting, and other elements to identify best-performing strategies.
Collaboration and Communication:
  • Collaborate with creative teams to produce high-quality ad creatives.
  • Work with marketing teams to align paid media strategies with overall marketing goals.
  • Communicate effectively with internal teams and clients regarding campaign performance and opportunities.
Staying Updated:
  • Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
  • Maintain relevant certifications (e.g., Google Ads, Facebook Blueprint).
REQUIREMENTS:
  • Proven experience in managing paid media campaigns across various platforms.
  • Strong understanding of digital marketing principles and best practices.
  • Proficiency in using Google Ads, Google Analytics, and other relevant tools.
  • Familiarity with e-commerce platforms and online retail is beneficial.
ATTRIBUTES:
  • Excellent analytical and problem-solving skills.
  • Strong communication and presentation skills.
  • Ability to work independently and as part of a team.

Datafin