Digital Marketing Specialist (JHB)

• Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.);
• Monitor and analyse campaign performance, providing regular reports and insights;
• Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
• Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
• Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
• Review the content calendar and ensure timely publication;
• Assist in developing and executing social media strategies to increase brand awareness and engagement;
• Monitor social media channels, respond to inquiries, and manage community interactions;
• Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
• Segment email lists and personalise communications for targeted marketing efforts;
• Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
• Provide regular updates and recommendations to the marketing team;
• Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
• Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
• Support and collaborate with other team members on various marketing initiatives;
• Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
• Monitor expenditures and ensure campaigns are delivered within budget constraints.

• Grade 12 or equivalent;
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field. (Essential);
• 3 years of experience in digital marketing, with hands-on experience managing campaigns and budgets;
• Willingness to work longer than normal office hours;
• Knowledge of MS Office Suite;
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, Google Analytics, etc.);
• Content Management Systems (CMS);
• Social Media Management Tools;
• Demonstrable knowledge of basic HTML coding and web development tools.

• Strong analytical thinking skills;
• Strong communication skills (verbal & written);
• Good relationship building skills;
• Good decision-making and problem-solving skills;
• Organising and planning skills;
• Project management skills;
• Research and benchmarking skills;
• Detailed orientated;
• Analytical;
• Creative;
• Immaculate time management;
• Ability to work independently and with a team;
• Flexible and adaptable;
• Discreet, able to maintain confidentiality.

• Email applications will not be accepted;
• Preference will be given to members of under-represented designated groups;
• Should no feedback be provided within two (2) weeks from the closing date, please consider your application as unsuccessful.

• Not to proceed with this vacancy;
• To appoint the selected candidates based on its operational requirements.

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