About the job Digital Creative DirectorRole Overview:We are seeking a dynamic and visionary Digital Creative Director to lead our team in delivering exceptional digital experiences for a prominent fashion and lifestyle brand. As the Digital Creative Director, you will be responsible for shaping the brand's digital strategy, conceptualizing innovative campaigns, and overseeing the execution of captivating digital content across various platforms.Key Responsibilities:- Lead the digital creative vision for the fashion brand, aligning with its overall brand identity and business objectives.- Collaborate closely with cross-functional teams including account managers, strategists, and designers to develop integrated digital campaigns that drive brand awareness, engagement, and sales.- Stay abreast of industry trends, emerging technologies, and consumer behaviors to inform and inspire innovative digital solutions.- Provide creative direction and mentorship to a team of digital designers, ensuring the highest quality of work and fostering a collaborative and inclusive creative environment.- Oversee the development of compelling visual assets, including but not limited to website design, social media content, email campaigns, digital advertising, and interactive experiences.- Present creative concepts and strategies to clients, effectively communicating the rationale behind creative decisions and inspiring confidence in our approach.- Monitor and analyze the performance of digital campaigns, leveraging data insights to optimize creative strategies and drive continuous improvement.- Cultivate strong relationships with clients, serving as a trusted advisor and strategic partner in achieving their digital marketing objectives.Skills:- At least 3 years experience in the role of Creative Director or 5 years as Creative Head- Should have a strong art direction or design background but with a solid grasp of copy and ability to direct copy- Must show a passion for retail work even though they may not have exclusive retail experience- Fashion and retail experience is obvious advantage- Great knowledge and ability to manage and lead as creative on production (TV and shoots)- Has to be very conceptual and have a proven track record on creative and innovative use of digital and social media channels- Needs to have the ability to roll out / layout and set up artwork at a conceptual stage- Very strong leadership skills with IQ and EQ- Excellent at presenting work, building relationships with brand custodianship- Strong leadership and communication skills, with the ability to articulate creative concepts and strategies effectively to both internal teams and external clients.- Proven ability to thrive in a fast-paced, deadline-driven environment while maintaining a high level of creativity and attention to detail.Qualifications:- Bachelor's degree in Graphic Design, Digital Media, Advertising, or a related field (advanced degree preferred).- Proven track record of success in digital creative leadership roles, preferably within an agency setting and with experience working on fashion brands.- Exceptional creative portfolio showcasing a range of digital projects across various platforms, demonstrating strategic thinking, innovative design solutions, and strong storytelling abilities.- Deep understanding of digital marketing principles and best practices, with expertise in user experience (UX) design, responsive web design, and mobile optimization.- Proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, and Figma.- Passion for fashion and retail, with a keen eye for trends and an understanding of the unique challenges and opportunities within the industry.
