DIGITAL CREATIVE DIRECTOR

Crayon

Cape Town, Western Cape
Permanent
Full-time

1 month ago

To find out more, click Apply or head on over to Crayon to review the full spec and applyHow you'll roleAs the Digital Creative Director, you will provide direction to a skilled team of designers and copywriters, guiding them in creating effective marketing materials across various platforms. Your role involves ensuring that these materials not only catch the eye but also strategically contribute to achieving desired outcomes. You'll handle project traffic efficiently to maintain high standards and meet deadlines, liaise with other departments to align creative efforts with brand objectives, coordinate video production, and balance hands-on work with strategic leadership responsibilities.What you'll do

Provide creative direction leading a talented team of designers and copywriters to develop high-converting marketing materials across all channels (from social media graphics to landing pages and video ads)
Ensure creative output is not just eye-catching, but strategically designed to drive results
Champion the dual imperatives of quality and speed, understanding that in the digital age, rapid iterations and A/B testing are as crucial as the visuals themselves
Oversee the entire creative process, from ideation to final execution, ensuring both aesthetic excellence and timely delivery
Lead and inspire the creative team, fostering a culture of collaboration, continuous learning, and innovation
Manage creative project traffic, ensuring smooth workflows and timely deliveries while maintaining high-quality standards
Liaise effectively with the marketing and product teams, ensuring alignment of creative output with brand and business objectives
Coordinate with local videographers, guiding the entire video production process
Balance the demands of hands-on creative work, such as camera handling, with the strategic leadership responsibilities
Overseeing campaign launch, optimisation, and budget allocation
Ensure campaigns run smoothly, meet deadlines, and deliver top-notch performance for clients

What you'll needCreative Expertise:

Proven experience as a Creative Director or Senior Design Leader (5+ years)
Mastery of design principles: a strong portfolio showcasing exceptional visual storytelling, conceptual thinking, and design execution
Experience with various marketing channels: familiarity with social media, display advertising, landing pages, and other digital marketing assets.

Traffic Management Skills:

Experience managing and optimising digital marketing campaigns (3+ years)
Strong understanding of marketing analytics and reporting tools
Excellent project management and organisational skills
Detail-oriented with a keen eye for accuracy and quality

Other relevant qualifications:

Creative direction and art direction skills
Creative strategy and branding skills
Graphic design proficiency
Understanding of digital marketing strategies
Excellent communication, organisational, and analytical skills
Ability to multitask, prioritise, and meet tight deadlines
Experience with project management and traffic management
Bachelor's degree in design, marketing, communications, or related field
Relevant skills and qualifications that would be beneficial include expertise in Adobe Creative Suite, HTML, CSS, and JavaScript, along with a strong portfolio of past projects and achievements in the field of marketing or design

To find out more, click Apply or head on over to Crayon to review the full spec and apply

Crayon

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