Head of Marketing - Fabiani and G-Star

• Fabiani provides exclusive premium apparel which elevates our customers' style and confidence.
• With G-Star, there is no limits to what denim can do. The 'Art of Denim' is the philosophy behind our relentless pursuit to push boundaries.

• Develop and implement strategic marketing plans to promote products, increase foot traffic, and drive sales in retail stores and online platforms.
• Lead the creation and execution of integrated marketing campaigns, including advertising, promotions, events, and digital initiatives.
• Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.
• Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve targets.
• Oversee the development of creative assets, messaging, and branding materials that resonate with target audiences and align with brand guidelines.
• Collaborate with product development teams to launch new products and optimize existing offerings based on market insights and customer feedback.
• Drive customer acquisition and retention strategies through CRM initiatives, loyalty programs, and personalized marketing tactics.
• Measure and analyze the performance of marketing campaigns and initiatives, using data-driven insights to optimize tactics and drive continuous improvement.
• Build and maintain strong relationships with external partners, including advertising agencies, media outlets, vendors, and industry associations.
• Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of creativity, collaboration, and excellence.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree desirable.
• Proven experience (8 years) in retail marketing leadership roles, with a track record of success in developing and executing innovative marketing strategies.

• Deep understanding of retail industry dynamics, consumer behaviour, and competitive landscape.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Creative thinker with a passion for storytelling and brand building.
• Demonstrated ability to lead and inspire a team, fostering a positive work environment and driving results.
• Proficiency in marketing tools and technologies, including CRM systems, digital analytics platforms, and project management.
• Strategic mindset with a focus on long-term growth and sustainability.
• Adaptability and resilience in a fast-paced, evolving retail environment.

• Readily takes on new challenges and opportunities with a sense of urgency and eagerness
• Forms, develops and leads a group of individuals toward the achievement of a common team objective
• Effectively works with others to achieve shared goals
• Creates an environment that fosters and nurtures a culture of creativity which drives success
• Understands, anticipates, and meets the needs and expectations of customers
• Consistently makes timely, well-rounded and informed decisions
• Inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
• Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
• Communicates a clear and inspiring purpose and vision that engages people
• Takes accountability and ensures others are held to account on agreed upon performance targets
• Inspires trust and gains the confidence of others by displaying honesty and integrity
• Interprets and simplifies complex and contradictory information when resolving organisational problems
• Assesses and improves the efficiency, effectiveness, and quality of various work processes
• Effectively adjusts their behaviour, approach, and decision-making based on the situation
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

The Foschini Group