HEAD OF MARKETING – REF9435

• You will be required to work across several areas of the business including the company leadership, investment business units (”IBU's”) and professional services teams. Primary internal interfaces will be the CEO; the Heads of the IBU's, Head of (Distribution), Head of ESG and the central Marketing team;
• Develop and execute the marketing strategy

• You will be required to position the brand as the pre-eminent alternatives manager on the African continent;
• You will be required to assume responsibility for devising a brand development strategy and leading marketing practices aligned with institutional business growth objectives;
• You will be required to provide thought leadership and governance across all marketing dimensions: communications, digital, design & graphics, brand & advertising and event management;
• You will be required to actively partner with the company's ESG professionals to leverage and entrench our market-leading responsible investment position;
• You will be required to co-ordinate marketing efforts of the company and align with respective marketing teams in the investment divisions;
• You will be required to collaborate with human capital management, company Exco and other internal stakeholders to deliver on internal employee marketing campaigns;
• You will be required to ensure that the marketing team is well resourced to deliver on marketing objectives in terms of skills, experience and talent;
• You will be responsible for procurement and contract negotiations of all suppliers;
• You will be required to plan and manage company's marketing budget to ensure high quality execution on deliverables and ROI;
• You will be required to assume day-to-day management of the marketing function including implementation of measurements for the success of the marketing business plan;
• You will be required to regular reporting of all marketing strategies and activities to the company Exco team;
• You will be required to play an active role on the company group marketing Exco;
• You will be required to provide a marketing perspective to all strategic partnership plans (Batseta, ABSIP, SAVCA, AVCA and Super Return Africa);
• Plan and drive communications:

• You will be required to ensure the business delivers a proactive communications programme to all institutional stakeholders across all platforms, with particular focus on integrating RI / ESG in the messaging;
• You will be required to generate positive media coverage and raise the profile of the business by gaining speaker slots for key staff at appropriate online and in-person conferences, forums and institutional events;
• You will be required to identify and develop thought leadership communications programmes – both face-to-face and digitally;
• You will be required to targeted communication to support fund-raising strategies;
• You will be required to oversee and play an advisory role for all crisis and reputation management across the company business;
• Oversee optimisation of digital marketing:

• You will be required to oversee the ideation, production, delivery and management of a seamless and integrated digital experience in the institutional space across all internal and external digital channels i.e. Web, mobile, social, app;
• You will be required to ensure that the company's marketing is at the forefront of digital innovation by keeping abreast of developments in digital marketing, guiding the business on value adding digital strategies and platforms and delivering a seamless digital client experience;
• You will be required to oversee the digital customer experience strategy for institutional investors;
• You will be required to ensure content partnerships and market opportunities as well as manage content sharing;
• You will be required to ensure the institutional website is vibrant and effective through SEO and PPC strategies that drive website growth and engagement;
• You will be required to ensure intranet supports communication and provides access to up-to-date, user-friendly information to support internal engagement;
• Oversee design & graphics:

• You will be required to oversee development and maintenance of the brand(s) institutional corporate identity;
• You will be required to ensure all design, graphics and messaging aligns with the Corporate Identity;
• You will be required to align design, graphics and messaging with corporate marketing where required;
• You will be required to ensure adherence to the Corporate Identity across all internal groups;
• You will be required to appraise creative and design work constructively to produce effective communications;
• You will be required to establish and oversee external design service provider relationships providing outsourced design work;
• Drive brand and advertising:

• You will be required to distinguish the brand(s) from competitors, solidifying the brand as a market leader according to the long-term strategic brand positioning;
• You will be required to monitor brand position and develop tactical responses to the market based on feedback;
• You will be required to develop and implement a narrative and positioning for the business;
• You will be required to monitor all brand “touch points” and enhance to ensure they meet established brand standards and remain competitive in the market;
• You will be required to develop and maintain relationships with key external partners;
• You will be required to ensure the writing of compelling and clear design and creative briefs that define requirements to agency;
• You will be required to identify research requirements and develop programmes to improve product positioning and marketing efforts;
• Drive event management:

• You will be required to understand the competitive landscape and leverage resources to deliver events that measurably support business strategy and plans in the institutional space;
• You will be required to lead the management of in-person as well as digital conferences and client events in the institutional space;
• You will be required to develop company signature events with various institutional investment channels;
• You will be required to identify key audiences and core messages targeted at institutional clients and consultants;
• You will be required to agree overall event positioning and tone of voice for institutional events;
• Lead the team and relationships with outsource parties.

• You will be required to lead the company marketing team to success by fostering an inclusive environment
• You will be required to create a culture of engagement and motivation;
• You will be required to establish clear team and individual goals in line with overall marketing strategy;
• You will be responsible for performance management of the team including performance reviews and development plans to ensure team members reach their full potential.

• You are a strategic thinker;
• You are intellectually inquisitive;
• You are a change agent;
• You are results focused;
• You have sound business acumen;
• You have process management skills;
• You have project management skills;
• You have the ability to work at all levels within an organisation;
• You have strong negotiation skills;
• You have exceptional interpersonal and communication skills.

• You have a postgraduate marketing qualification and MBA;
• You have a minimum of 10 years marketing experience in blue-chip branded companies where brand management and sales were critical deliverables;
• You have honed knowledge and experience of digital marketing and website analytics;
• You have exceptional team and people management skills;
• You have proven experience in building key stakeholder relationships, selling the right story at the right time to increase brand presence and support business growth;
• You have good knowledge of research techniques and processes and the interpretation of results;
• You have experience in delivering cross-departmental projects with strong project management and project leadership.

Claire Bourquin Recruitment Consultants