Channel Activities Deployment Specialist

• Channel Activities Deployment Specialist will drive activity deployment into regions, and assist in planning and monitoring trade activity.
• Support Channel Activities Planning Manager in the planning process, making recommendations to improve trade activity.
• Monitor competitor activity and provide insights during the development phase of trade activity grids.
• Participate in brand and channel workshops to supply competitor information and learnings, to drive increased market understanding and alignment between head office and regional trade marketing.
• Assist Activity Planning Manager to drive and update the integrated trade activity grids.
• Actively participate in the activity planning meeting routines.
• Assist in driving workload balancing checks, ensuring that national execution capacity matches the national execution plans and adjust with Channel Activities Planning Manager where necessary.

• Take ownership of briefing the trade activity grid to the regional channel managers for the identification of the correct outlets at regional level.
• Manage the outlet identification process with regional trade marketing to deliver final outlet identification to the Channel Activities Planning Specialist.
• Prepare detailed execution excellence decks per allocated campaign, brand promotion and channel activation.
• Coordinate and manage monthly sales briefing sessions with the Regional Trade Marketing Managers for campaigns before Go Live (1-month prior Go Live).
• Track and measure weekly campaign implementation (Compliance and SOH) through weekly reporting to the Activity Planning Manager.
• Manage trade activity execution and provide performance analysis during and post activity execution.
• Compile detailed execution PCA's and ensure reviews and learning's are shared with the overall business for national campaigns.
• Build regional execution insights enabling channel teams to continuously improve customer prioritization, campaign targeting and mechanics as well as merchandising execution.
• Ensure effective campaign reporting and tracking during and after each campaign, as well as national activation reporting.
• Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement

• Degree/Diploma in Commerce, Marketing or Business Administration

• 3-5 years of experience within FMCG.
• In Trade Execution Background.
• Demonstrated experience in a similar role.
• Proven experience in sales reporting and planning.
• The ability to build relationships with a variety of business stakeholders to effectively manage work output required.
• Excellent business presentation skills and high attention to detail and enjoy working as part of a team.
• Advanced Microsoft Office skills, including Excel.
• High level of communication skills, both verbal and written.
• Excellent time management skills and ability to multi-task and prioritise work.
• A mindset of innovation and a passion for continuous improvement.

Heineken