Brand Manager (iGaming)

• Brand Strategy & Positioning

• Develop and implement the brand strategy in line with business objectives and market trends.
• Define brand positioning, identity, and messaging to ensure consistency across all channels.
• Conduct competitor and market analysis to identify opportunities for brand growth.
• Campaign Management

• Plan, manage, and execute multi-channel marketing campaigns (digital, social, sponsorships, events, affiliates).
• Work with internal teams to deliver creative assets and campaigns on time and within budget.
• Monitor campaign effectiveness and optimize performance using data-driven insights.
• Customer Engagement & Retention

• Develop player-centric initiatives to increase customer loyalty and engagement.
• Ensure brand communication aligns with VIP, CRM, and acquisition strategies.
• Collaborate with product and UX teams to deliver a consistent brand experience on-site and in-app.
• Stakeholder & Cross-Functional Collaboration

• Work closely with product, acquisition, VIP, and content teams to align marketing strategies with business objectives.
• Liaise with compliance teams to ensure all brand activity adheres to local regulations.
• Manage external vendors, agencies, and brand ambassadors.
• Performance Tracking & Reporting

• Track KPIs related to brand awareness, acquisition, retention, and market share.
• Provide regular performance reports and recommendations to senior management.
• Manage brand marketing budgets and ensure effective ROI.

• Strong understanding of the iGaming industry (sports betting, casino, esports, or poker).
• Proven ability to develop and execute brand and marketing strategies.
• Strong project management and organizational skills.
• Creative thinker with the ability to translate insights into impactful campaigns.
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven mindset with proficiency in analytics and reporting tools.

• Bachelors degree in Marketing, Business, Communications, or related field.
• 35 years of experience in brand management, preferably in iGaming, online entertainment, or digital marketing.
• Hands-on experience with digital marketing channels (SEO, PPC, social media, programmatic).
• Experience managing budgets, agencies, and cross-functional teams.
• Knowledge of compliance and responsible gaming regulations in different jurisdictions (advantage).

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