Marketing & Communications Manager
Capital Recruit
- Sandton, Johannesburg
- Permanent
- Full-time
- Oversee the design team responsible for creating visuals and creative assets for marketing campaigns.
- Manage the marketing budget effectively to maximise ROI.
- Organise and participate in promotional activities, including events and trade shows.
- Provide regular reports and presentations to the senior management team, detailing the progress of marketing initiatives and achieving set targets.
- Sebenza, as a content aggregator, would require this role to manage relationships with content clients and producers and effectively address their needs.
- Curate and review content submissions for quality and relevance.
- Develop and implement strategies for content curation, staying current with industry trends and Kasi pop culture to provide users with captivating experiences.
- To optimise user engagement and satisfaction, maintain a thorough understanding of the platform’s content ecosystem, including micro-apps and content delivery methods.
- Monitor content performance metrics and provide recommendations for improvement based on user engagement and feedback.
- Facilitate and organise events and other promotional activities to promote the company and its products/services.
- Collaborate with the Account Management team to tailor content offerings to clients' objectives and preferences.
- Identify media opportunities, pitch advertorial ideas, and manage public relations efforts to enhance the brand's reputation and reach within the industry.
- Utilise marketing analytics for data-driven decision-making in content strategies.
- Conduct in-depth research on the public transport sector in South Africa to create relevant content.
- Manage the website content and optimize user experience and SEO.
- Develop and execute integrated marketing communication strategies that ensure consistent messaging across all channels.
- Leverage data and insights to refine integrated marketing communication strategies.
- Proven experience in content management, curation, and strategy within a digital platform or similar industry.
- Strong project management skills.
- Proficiency in multi-media design tools and proven track record in graphic design and branding.
- Excellent written and verbal communication skills.