Marketing Communications Manager

• Develop, implement and evaluate a strategic marketing plan that focuses on milestones in the Strategic plan and expanded Brand initiatives.
• Manage and improve lead generation campaigns as well as measuring results.
• Establish clear goals and metrics that addresses a variety of audiences and ensures brand recognition on multiple platforms.
• Overall responsibility for brand management and corporate identity

• Manage the company's web presence and social media from a communication and reputation management perspective.
• Planning and implementing promotional campaigns.
• Ensures web tools are consistently managed and leading edge to engage the audience.
• Lead the design and production of specialty publications and marketing tools utilizing the company's marketing team as well as external agencies.

• Identify a strategic set of vendor relationships to enhance the internal workforce, drive down commodity costs and take advantage of co-branding opportunities.
• Grow good relations with stakeholders and joined ventures, and identify business opportunities
• Produce clear ROI reporting of all scheduled activity

• Manage all marketing and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns

• Develop promoting opportunities, in collaboration with partners in media, Government and civil society to advance economic growth through infrastructure development;
• Develop national and global campaigns and messaging to advance the company's priorities and economic growth goals.
• Ensure that campaign strategies and messages are audience appropriate to enhance the company's objectives, reach and visibility among all stakeholders.

• Manage application of company's brand and message.
• Ensure messaging and branding is uniformly applied across the organisation, its programmes and activities.
• Develop branding and marketing policies and guidelines to direct activities and ensure organisation-wide coherence and consistency;

• Maintain good working relations with all stakeholders, both internal and external to the Company
• Effectively manage project teams to control risks and to achieve targets on time and within budget

• Responsible for communication strategy within the business
• Responsible for promoting and disseminating corporate and marketing content
• Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales

• Bachelors degree from a recognised University
• More than 8 years of related experience in strategic marketing, brand management and media relations in a complex organization.
• Excellent content development skills

Deka Minas