Content Creator

• Matric (NQF 4), good verbal and written skills in English, numeracy skills (all NQF 4)
• 4 years' experience in a similar content creation or graphic design role.
• Advanced skills in animation and video editing using Adobe After Effects, Premiere Pro and familiar 3D and animation software (preferred).
• Familiarity with Microsoft Office.
• Sound understanding of digital marketing, content trends, and social media platform standards and guidelines.
• A creative mind set, proactive attitude, and commitment to meeting deadlines in a fast-paced, high-pressure environment.

• Design branded content and advertising that brings concepts to life from brief to final execution.
• Ability to work with and adapt to emerging AI platforms and tools for design, content creation, and workflow optimization. Candidates
• should demonstrate a willingness to explore AI integration as part of the creative process.
• Translate static creatives into dynamic, high-quality animations and motion graphics.
• Prepare print-ready designs, including formatting, resizing, and image adjustments while ensuring brand and colour consistency.
• Collaborate with vendors to ensure colour accuracy and production quality in printed materials.
• Create content for various formats including POS, OOH, social media, videos, GIFs, memes, and more, always adhering to brand guidelines and industry best practices.
• Ensure all creative output complies with group or property CI, gaming regulations, social media policies, promotional rules, the Consumer
• Protection Act, and other applicable legislation.
• Contribute to the execution of group and property campaigns, including:

• Support properties by extending core concepts and visuals to various internal and external marketing collateral.

Tower Group