Digital PR Specialist

Keller Executive Search

South Africa
Permanent
Full-time

1 month ago
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Our client is a dynamic and innovative marketing company with a remote team throughout South Africa, dedicated to promoting and elevating their clients' brands through engaging and newsworthy content. They are seeking a talented Digital PR Specialist to join their team and help them create compelling campaigns that capture the attention of journalists and the general public. As a creative individual, you will play a crucial role in driving high-quality backlinks and media coverage for their clients' websites.As a Digital PR Specialist, you will be responsible for developing and executing digital PR campaigns that generate media coverage and backlinks from reputable news outlets. You will work closely with our marketing team to create compelling ideas that resonate with our target audience and align with our brand's values.Key Responsibilities: * Develop newsworthy and engaging campaign ideas that appeal to a broad audience

Collect and analyze data from various sources to support campaign ideas
Create engaging content pieces, such as infographics and blog posts, to showcase campaign findings
Write compelling press releases that effectively communicate the key aspects of each campaign
Identify and reach out to relevant journalists and media outlets to secure coverage
Monitor and measure the success of each campaign, tracking key metrics such as backlinks and media mentions

Requirements

Bachelor's degree in Public Relations, Communications, Marketing, or a related field
Proven experience in digital PR, link building, or a related field
Experience working with Forbes, Entrepreneur, Inc, Fortune, or other similar publications
Strong network of media contacts in relevant industries
Excellent written and verbal communication skills
Strong research and data analysis skills
Proficiency in creating visual content, such as infographics
Familiarity with tools like Ahrefs, Google Alerts, and media databases
Ability to work independently and collaborate effectively with a team
Understanding of digital PR strategies and tactics

Benefits

A dynamic, international and collaborative remote work environment.
Opportunities for professional growth and development.
A supportive and collaborative work environment.
All South African public holidays
Paid annual leave (10 days)
Paid sick leave.

Keller Executive Search