Paid Social Media Specialist

Umhlanga, KwaZulu-Natal
Permanent
Full-time

2 days ago

What Weâre Looking ForBachelor's Degree in Marketing, Communications, Business, or a related field2â3+ years' experience in paid social media advertising, ideally in online betting, gaming, or e-commerceProven track record of delivering successful, data-driven campaignsProficiency in platforms like Meta Ads Manager, X Ads, Google AdsExperience with analytics tools such as Google Analytics, Facebook PixelKnowledge of CRM systems and audience segmentation toolsBasic graphic design skills (Canva, Adobe Photoshop) â a plusStrong analytical, copywriting, and storytelling abilitiesComfortable working in a fast-paced, performance-focused environmentUnderstanding of online betting, gaming regulations, and responsible gambling practicesFamiliarity with the South African or international betting market is a strong advantageKey Responsibilities:Campaign Strategy and Execution:
Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions)Audience Targeting:
Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiencesPerformance Optimization:
Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insightsCompliance and Brand Consistency:
Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standardsInnovation and Trend Awareness:
Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance resultsCross-Functional Collaboration:
Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts Apply:

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