Umhlanga. Are you a data-driven digital marketer with a flair for paid social media and a passion for online gaming and betting? A leading brand in the online betting industry is looking for a Paid Social Media Specialist to lead the charge in delivering high-impact campaigns that engage, convert, and grow their customer base across key platforms.What We're Looking ForBachelor's Degree in Marketing, Communications, Business, or a related field2-3+ years' experience in paid social media advertising, ideally in online betting, gaming, or e-commerceProven track record of delivering successful, data-driven campaignsProficiency in platforms like Meta Ads Manager, X Ads, Google AdsExperience with analytics tools such as Google Analytics, Facebook PixelKnowledge of CRM systems and audience segmentation toolsBasic graphic design skills (Canva, Adobe Photoshop) - a plusStrong analytical, copywriting, and storytelling abilitiesComfortable working in a fast-paced, performance-focused environmentUnderstanding of online betting, gaming regulations, and responsible gambling practicesFamiliarity with the South African or international betting market is a strong advantageKey Responsibilities:Campaign Strategy and Execution: Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions)Audience Targeting: Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiencesPerformance Optimization: Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insightsCompliance and Brand Consistency: Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standardsInnovation and Trend Awareness: Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance resultsCross-Functional Collaboration: Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts Apply:
