Brand Strategist

Activate Talent

  • South Africa
  • Contract
  • Full-time
  • 1 month ago
  • Apply easily
OPEN GLOBALLYREMOTE—Flexible Hours Aligned with ESTPosition: Brand StrategistType of contract: Independent contractor🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️About the Role:We’re on a mission to help ambitious professionals find clarity, confidence, and direction in their careers.Through a blend of mindset coaching, strategic job search support, and personal brand elevation, we empower our clients to stand out and step into their next chapter with purpose and impact.We’re seeking a visionary, detail-oriented Brand Strategist to help elevate our founder’s thought leadership, grow our digital presence, and shape a cohesive, compelling brand experience across all channels.What You'll Do:Brand Strategy & Positioning:
  • Refine and evolve the personal brand and messaging across all client-facing touchpoints (website, IG, LinkedIn, newsletter, etc.)
  • Build clear brand pillars that reflect the brand's voice, coaching philosophy, and audience needs
  • Translate brand positioning into visual and verbal storytelling across campaigns and launches
Content & Campaign Strategy:
  • Collaborate on content themes, launch calendars, and marketing assets for courses, coaching offers, and live events
  • Guide storytelling direction for Reels, newsletters, carousels, and podcast/guest features
  • Conduct competitor analysis and market research to inform brand direction and opportunities
Growth & Community-Building:
  • Identify and pitch guest opportunities, partnerships, and cross-promotional channels
  • Bring consistency and strategy to social media presence and thought leadership expansion
  • Support brand-aligned lead gen initiatives and evergreen funnel development
Requirements
  • Have 3–5 years of experience in brand strategy, content marketing, or creative direction
  • Skilled at helping personal brands scale authentically without losing their voice
  • Love combining emotional resonance with strategic thinking
  • Understand the coaching/personal development space and speak the language of clarity, empowerment, and trust
  • Are a proactive collaborator with strong communication and project management skills
Bonus Points For:
  • Experience in personal branding for coaches, speakers, or authors
  • Familiarity with tools like Canva, Notion, ConvertKit, and Instagram strategy
  • A keen eye for content repurposing and storytelling across platforms

Activate Talent