Social Media Digital Marketer

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
• Strong knowledge of major social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest).
• Excellent copywriting and content creation skills.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Later).
• Ability to analyze data and turn insights into actionable strategies.
• Understanding of SEO and web traffic metrics.
• Strong visual and creative skills; basic graphic design/video editing ability is an advantage.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication, time management, and organizational skills.
• Relevant qualification in Marketing, Communications, or related field preferred.

• Develop, implement, and manage social media strategies aligned with business goals.
• Create engaging, high-quality content (images, videos, articles) for various platforms.
• Plan and execute targeted social media campaigns to drive engagement, leads, and conversions.
• Monitor, analyze, and report on performance metrics (reach, engagement, click-through rates, conversions).
• Manage community interactions, including responding to comments, messages, and reviews promptly.
• Collaborate with marketing, design, and sales teams to ensure brand consistency.
• Research industry trends, competitors, and emerging platforms to keep strategies current.
• Optimize content and posting schedules for maximum visibility.
• Manage paid social media advertising campaigns (budget allocation, targeting, A/B testing).
• Use analytics tools to refine strategies and improve ROI.

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