E-Commerce Manager

• Develop and execute the e-commerce strategy aligned with brand and business goals
• Lead the roadmap for our e-commerce platforms (D2C and B2B)
• Identify market trends, customer behaviour and competitor insights to shape strategy

• Oversee the brands e-commerce webstore (performance & functionality)
• Manage integration with POS systems, CRM, payment gateways, logistics providers and loyalty program
• Ensure product data accuracy (descriptions, images, pricing & stock levels)

• Collaborate with performance marketing partners on paid search, display, social, affiliate and mailer marketing
• Implement SEO and content marketing strategies to drive organic traffic
• Monitor & improve conversion rates, AOV and cart abandonment rates

• Enhance customer journeys and personalize digital experiences across channels
• Oversee customer service strategy and processes
• Manage loyalty programs, reviews and post purchase communications

• Track KPIs such as traffic, conversion, sales, retention, ROAS and CLV
• Use tools like Google Analytics, Shopify Analytics for performance reporting
• Deliver monthly and quarterly e-commerce reports to senior management

• Collaborate with merchandising, marketing, warehouse and retail teams
• Co-ordinate with external partners (agencies, platforms)

• 3-5 years previous experience in a similar position
• Strategic thinking & commercial acumen
• Strong project management skills
• Analytical and data driven mindset
• Team leadership and collaboration
• Passion for active lifestyle and outdoor activities

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