Brand Manager

Cape Town, Western Cape
Permanent
Full-time

28 days ago

Position: Brand ManagerLocation: Cape TownReporting to: Marketing ManagerPurpose of the RoleTo develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360 approach to all marketing strategies, ultimately growing market share and brand image in South Africa.KEY RESPONSIBILITIESBusiness PerformanceKey Responsibilities:

Develop and execute brand strategies that align with commercial goals
Lead budgeting and business forecasting processes for your category
Monitor and analyze market trends, sales data, and competitor activity
Act as both planner and buyer, managing end-to-end product lifecycle
Collaborate with sales, supply chain, and creative teams to ensure seamless execution
Deliver impactful marketing campaigns that drive consumer engagement and conversion
Identify opportunities for growth, innovation, and product development

Proven experience in a Brand Manager or Category Manager role
Strong commercial acumen with the ability to forecast and manage budgets
Excellent analytical and strategic thinking abilities
Experience in planning and buying functions is highly advantageous
Ability to thrive in a fast-paced, data-driven environment
Strong interpersonal and communication skills
Work with a passionate, collaborative team in a growing business
Take ownership of exciting local and international brands
Influence high-level decisions with your insights and leadership

Stakeholder engagement and management

Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
Work with all stakeholders to gain maximum exposure for the brand
Co-ordination and implementation of PR activity

Budget and Financial Management

Management of marketing budget
Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
Ensuring achievement of wholesale budgets across all retailers

COMPETENCIES

Deciding and Initiating Action
Working with People
Writing and Reporting
Persuading and Influencing
Planning and Organising
Delivering Results & Meeting Customer Expectations
Adapting and responding to change
Coping with pressures and setbacks
Analysing
Entrepreneurial and commercial thinking

SKILLS

Strong understanding of Brand management & Marketing concepts
Willing and able to work on both strategy and operational subjects
Attention to detail
Proactivity, adaptability & flexibility
Multitasking
Strong interpersonal skills
Negotiation skills
Communication skills
Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONSBusiness/Marketing degree5 years relevant experience in the cosmetics industry

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