Mid-Level Web Analytics Specialist
- Cape Town, Western Cape
- Contract
- Full-time
- Configure the WCG’s Portal Google Analytics (GA) setup.
- Review GA setup on both the legacy WCG website and the new Portal.
- Review the WCG’s web analytics business requirements.
- Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.
- Configure reports, dashboards, and user logins.
- Create standard Google Analytics reports for each WCG department, delivered monthly.
- Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions.
- Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles.
- Configured GA setup for both legacy and new portals.
- Monthly departmental Google Analytics reports.
- Integrated website and social media data in Power BI with full dimensional access.
- Defined GA role hierarchy with appropriate permissions.
- NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.
- Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years).
- Strong knowledge of SEO optimization and web analytics (minimum 2 years).
- Ability to produce SEO reports showing website ranking improvements.
- Ability to produce Google Analytics reports showing website traffic information.
- Minimum of 2 years’ experience in maintaining, configuring, and optimizing Google Analytics.