CRM Specialist - Hubspot

Anchora

Gauteng
Permanent
Full-time

7 days ago

To begin your application, please fill out this form:We are seeking an experienced CRM Specialist to take ownership of our customer journey, CRM infrastructure, and lead management. This role is ideal for someone who thrives at the intersection of customer engagement, marketing automation, and technical CRM operations. You will ensure that leads are properly captured, tracked, and nurtured through the funnel, while optimizing automations, reporting, and communication triggers. Working closely with operations, marketing, and development resources, youll be responsible for making sure our HubSpot and integrated systems (Zenoti, WordPress, RingCentral, etc.) are running seamlessly. Your mission: turn one-time customers into repeat clients by ensuring no lead falls through the cracks, optimizing funnels for both self-booking and sales-driven flows, and leveraging data to drive smarter marketing and operational decisions.Responsibilities:

CRM Ownership: Manage and optimize HubSpot CRM and its integrations with Zenoti, WordPress, and other platforms.
Lead Management: Ensure all leads are captured, properly segmented, and nurtured throughout the funnel. Identify gaps where leads may be lost and build solutions to prevent it.
Automation & Triggers: Set up, QA, and maintain marketing automations, drip campaigns, and SMS/email triggers to improve conversion and retention.
A/B Testing & Optimization: Run experiments on subject lines, campaign flows, and customer triggers to improve engagement.
Reporting & Analytics: Build and maintain reports and dashboards that track conversion, campaign effectiveness, and customer behavior. Proactively spot and fix issues.
Cross-Functional Collaboration: Partner with operations, marketing, and developers to ensure seamless data flow, campaign execution, and system reliability.
Proactive Problem-Solving: Take initiative to identify technical issues or optimization opportunities and implement solutions without requiring constant direction.

Requirements:

3+ years of CRM management experience, specifically with HubSpot (must-have).
Strong technical understanding of CRM integrations, workflows, and list management.
Proven ability to set up and troubleshoot automations, integrations, reporting, and lead segmentation.
Experience with service-based or operationally complex businesses.
Demonstrated ability to manage both automated and sales-driven funnels.
Ability to work 9am-5pm EST Monday-Friday
Strong communicator, proactive, and highly self-sufficient with a sense of ownership.
Analytical mindset with the ability to identify trends and drive data-informed decisions.
Nice-to-have: experience with healthcare or health-adjacent businesses.

To proceed with your application, please fill out this form:

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