
Digital Content Coordinator M/F
- Johannesburg, Gauteng
- Permanent
- Full-time
Digital Content Coordinator M/FContract TypePERMANENTJob LocationAfrica, South Africa, JOHANNESBURGWorking HoursFull timeMission DescriptionThe Digital Content Coordinator will be responsible for managing all aspects of online marketing for our logistics organisation, ensuring a cohesive and effective digital presence across all platforms. This role involves overseeing the company's websites, social media channels, and digital marketing campaigns, ensuring they align with our brand and business objectives. The ideal candidate will have a strong understanding of current online content trends, robust skills in CMS management, and expertise in social media and digital marketing reporting. While content creation may be required, it is not essential to day-to-day tasks.Profile
- Oversee and execute digital marketing strategies across all platforms, including social media, website, email campaigns, and paid advertising.
- Develop and implement content calendars for social media and other digital channels.
- Manage and optimise online advertising campaigns, including PPC, display ads, and social media ads.
Ensure website content is accurate, up-to-date, and SEO-optimised.
Coordinate with internal teams or external agencies for website improvements and updates.
- Assist with the management and monitoring of the company's social media presence on platforms like LinkedIn, Facebook, Twitter, and Instagram, along with the marketing team
- Engage with online communities, respond to customer inquiries, and manage social media campaigns.
- Track and analyse social media performance metrics and report on results.
- Generate and present regular reports on website traffic, digital marketing campaigns, and social media performance.
- Use data-driven insights to suggest and implement improvements to digital marketing efforts.
- Monitor industry trends and competitor activities to keep our digital strategy current and competitive.
Collaborate with the marketing team and ensure content aligns with brand guidelines.Minimum Education and Experience Requirements
- Relevant qualification and certifications and / or degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital marketing or content coordination, preferably in a B2B environment.
- Experience in the logistics industry is a plus.
- Proven experience in digital content coordination, digital marketing, or a similar role.
- Proficiency in CMS management (e.g., WordPress, Drupal), social media platforms, and digital marketing tools (e.g., Google Analytics, AdWords, Hootsuite).
- Strong understanding of SEO principles, PPC campaigns, and online advertising best practices.
- Excellent communication and organisational skills with the ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Familiarity with content creation tools (e.g., Adobe Creative Suite, Canva) is a plus.