
Distribution Partner Manager | Non Liquor
- Port Elizabeth, Eastern Cape
- Permanent
- Full-time
- Analyze geographic areas to understand outlet and sales opportunity within identified areas through trade visits
- Set minimum DP service requirements based on trade analysis to ensure maximum service to trade.
- Develop annual Business Plan for all our partners within the region in close coordination with Head of Direct Distribution for winning in the Independent trade.
- Target to increase and deepen Red Bulls footprint in Independent Urban & Rural channels.
- Co-Develop Business Plans by DP to deliver on all relevant RBZA strategic initiatives including; Volume, Horizontal & Vertical Distribution, Execution and Information exchange (Depletion Data). Ensure the plan is aligned to overall RBZA plan.
- Manage and secure sufficient POS stock and handling as well as ROI calculations on any initiatives implemented into trade.
- Set, Track and Drive DP's against business plan.
- Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by HOD: Direct.
- Do monthly business reviews with DP's in line with business plan & Commercial Annex.
- Define and track the DP KPIs (broken down from overall sales targets):
- Volume Sales, Distribution Numeric & Weighted and Price Compliance, Perfect Store Execution, Promotional Execution.
- Support DP in achieving set targets through:
- Training the DP sales force on Red Bull perfect store standards and execution of those
- Leading DP sales force by personal example and hand-on approach
- Quantification of opportunity identified in data analyzing to conceptually sell new concepts to partners.
- Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
- Prepare and lead monthly reviews with the DP owner/management.
- Generate best practices and multiply throughout covered channels.
- Fuel DP sales force passion for Red Bull through recognition and reward programs.
- Forecast financial sales by DP and ensure order taking according to Red Bulls targets and principles and aligned to forecast.
- Setup Build/Draw calculation sheets in order to manage SOH vs Trade sales vs Financial sales.
- Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
- Conceptual selling of the quantified opportunity in a mature and professional manner to ensure buy-in (convinced) and motivated Partners
- Track execution via our Partners field force
- Manage the budget that is allocated to commercial initiatives, sales force initiatives, and below-the-line marketing initiatives linked to the SAB and Red Bull Partnership.
- Bachelor's Degree (Optional)
- Valid driving license
- Proven Track Record of 3rd party management in FMCG sector
- Successful track record in managing sales force (distribution partner preferred) within all Trade channels
- Business Experience in Regional Accounts - Independent trade
- Key Account experience (an Advantage)
- Leadership, Motivation and Team Skills.
- Clear understanding of market, sales & distribution within South Africa
- Clear understanding of market structure and common practice / ways of how business is done
- Excellent negotiator and influencer (strong interpersonal skill)
- Strong analytical ability and commercial acumen to understand financial statements and market trends
- Able to work independently with responsibility, being organized, result driven and solution orientated
- Able to develop business strategies and break them down into actions
- Excellent in all MS Office programs (Word, Excel, Power Point, etc.) Excel and Power Point abilities should be strong
- Management reporting and budget control.
- Strong presentation skills
- Travel 80-90%
- Type any country, city, state...