Lead generation

Responsibilities:

Develop and implement the company's Lead Generation strategy.
Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.
Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.
Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
Conduct research to identify and test new lead generation channels and platforms.
Develop and refine messaging across various platforms to improve lead quality.
Advise and collaborate with call centre Managers on effective dialler strategies for leads.
Administer data in compliance with the PoPI Act and DMASA requirements.

Qualifications:

Experience and Knowledge:

Competencies:

Strong knowledge of different media, digital and social media platforms.
Strong production skills (e.g., TV, Radio, Digital platforms).
Ability to work both internally and externally with various agencies and call centres.
Understanding of different call centre management tools and how to integrate them.
Budget management skills, with a strong attention to detail.
Strong prospecting skills.
Deadline-driven and resilient.
Strong collaborative and communication abilities.
Business acumen, with effective time management and decision-making skills.
Capability to manage multiple projects with precision and efficiency