Copywriter - Luxury Hotel Group - Camps Bay
- Camps Bay, Cape Town Blouberg, Limpopo
- Permanent
- Full-time
We are seeking a talented Copywriter with exceptional verbal and written communication skills to craft compelling content that connects with clients, stakeholders, and team members. The ideal candidate is a creative marketing professional who thrives on innovation, consistently generating fresh ideas for engaging marketing campaigns that capture attention and drive results.With a strong background in market research and data-driven content strategy, you’ll produce copy that boosts engagement, strengthens brand performance, and aligns with our top client’s hospitality offerings and market position. You’ll collaborate closely with cross-functional teams, adapt to emerging trends and technologies, and manage projects efficiently in a fast-paced environment.DescriptionKey Responsibilities:
- Create clear, persuasive, and high-quality copy for marketing campaigns, digital content, social media, and brand communications.
- Develop innovative content ideas that resonate with target audiences and reflect current trends in the hospitality industry.
- Use market research and analytics to inform content strategy and measure campaign success.
- Collaborate with design, marketing, and operations teams to ensure cohesive brand messaging.
- Stay updated on industry developments and emerging technologies to optimize content performance.
- Maintain consistent messaging that aligns with our top client’s unique offerings and market positioning.
- Strong verbal and written communication skills with the ability to present creative concepts confidently.
- Proven creativity and innovation in marketing content development.
- Experience in market research, data analysis, and content strategy.
- Highly collaborative, adaptable, and efficient in managing multiple projects.
- Deep understanding of hospitality, property, and guest experience trends.
- Grade 12 or equivalent
- 2–3 years’ experience in a copywriting or marketing role
- Excellent communication skills in both verbal and written forms
- Above-average proficiency in Microsoft Excel
- Passion for hospitality, guest experiences, and client satisfaction