Mid-Level Web Analytics Specialist

• Configure the WCG's Portal Google Analytics (GA) setup.

• Review GA setup on both the legacy WCG website and the new Portal.

• Review the WCG's web analytics business requirements.

• Provide a detailed report indicating the hours required per deliverable to complete the full scope of work.

• Configure reports, dashboards, and user logins.

• Create standard Google Analytics reports for each WCG department, delivered monthly.

• Set up and provide website and social media data access in Power BI via a web connector, including all available data dimensions.

• Create a hierarchy of roles on Google Analytics to manage WCG access and use cases, including Super Admin, Admin, and Analyst roles.

• Configured GA setup for both legacy and new portals.

• Monthly departmental Google Analytics reports.

• Integrated website and social media data in Power BI with full dimensional access.

• Defined GA role hierarchy with appropriate permissions.

• NQF Level 5 or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.

• Advanced proficiency in data visualization tools such as Power BI, Google Analytics, or Google Data Studio (minimum 2 years).

• Strong knowledge of SEO optimization and web analytics (minimum 2 years).

• Ability to produce SEO reports showing website ranking improvements.

• Ability to produce Google Analytics reports showing website traffic information.

• Minimum of 2 years' experience in maintaining, configuring, and optimizing Google Analytics.

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