Digital Marketing Coordinator

• Create compelling content and copy, including video, that is in line with our marketing strategy, reflects the brand voice and resonates with our audience.
• Plan, develop and manage content calendars for all platforms.
• Schedule regular posts and monitor performance and engagement.
• Respond to customer messages and comments in a timely, brand-appropriate manner.

• Analyse engagement and campaign data to improve content and strategy.
• Identify trends and apply best practices to grow followers and increase interaction.

• Design eye-catching graphics for social media, product slides, and promotional materials.
• Create cohesive digital content for multi-platform campaigns.
• Ensure all visual assets align with brand identity and design guidelines.
• Work with the sales and marketing team to develop visuals for launches, promos, and events.

• Support broader marketing initiatives and cross-departmental campaigns.
• Assist in the planning and execution of digital marketing campaigns.
• Track campaign performance and compile regular reports on key metrics.

• Stay up to date with industry trends, competitor strategies, and new digital tools.
• Recommend improvements to keep company competitive in the online space

• A recognised, relevant tertiary qualification (Digital Marketing)
• A minimum of three year's working experience in a Digital Marketing role is a prerequisite
• Graphic design skills are essential
• Experience in paid digital ads would be an advantage
• Copywriting skills would be an advantage
• Previous experience in viral organic social media campaigns would be an advantage
• Excellent writing and visual communication skills
• Effective communication skills coupled with good presentation skills
• Project management skills and the ability to drive deadlines
• Team player
• Creative problem solver
• Goal driven
• An enquiring mind
• Self-starter
• Ability to adapt and change
• Time management and multitasking
• Ability to work in a stressful environment
• Advanced experience with MS Office and Google Docs
• Working knowledge of CANVA, Photoshop, Lightroom, Final Cut Pro / iMovie
• An understanding of copyright infringement and consumer privacy on digital platforms

People Dimension