Senior Conceptual & Digital Copywriter

99c

Cape Town, Western Cape
Permanent
Full-time

2 months ago

DescriptionOur Cape Town office is looking for a Senior Conceptual & Digital Copywriter to join our Creative Team.RoleSummary:We have an opportunity for a Senior Copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated Conceptual Digital Copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital and ATL team and will play a key role as the partner with our creative director on a wide range of projects.We’re looking for someone who is adept at conceptualising and implementing innovative digital led and ATL campaigns. The successful applicant has proven cut-throat writing skills working on a large national retail brand, is able to work across various target markets, platforms and channels, has proven understanding of retail and brands, keeps a cool head and delivers exceptional results under pressure; against fast and tight deadlines and in volume. Our ideal candidate is able to work collaboratively in a team and is resourceful; focused and level-headed.Summary of main duties:

Translate the brief and the strategic requirements into a compelling creative solution
Presentation of work to the Creative Group Head and/or Creative Director

Be the custodian and creator of the copy, tone and language style of the Client's brand
Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
Pro-actively identify creative digital trends and opportunities
Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
Take ownership of your tasks and actively manage the creative process to progress towards deadline

Requirements

Relevant years’ conceptual digital copywriting experience within an advertising agency
Strong conceptual ability
Advanced brand copywriting
Attention to detail
A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
Understanding of advertising as a selling tool
Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
Accept guidance and respond well to criticism
Resilient – can accept setbacks
Finely honed copywriting skills and latest techniques
Have a great sense of humour
Have an understanding of writing for SEO and keywords
AdWords, Analytics, Reporting
Must demonstrate creative insight and brilliance for client solutions across all media platforms
Create copy across multiple channels
Consistently produce creative elements against a deliverables list
Lead brainstorms and conceptualization
Lead the craft and design of an idea
Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work

Qualifications required:

Relevant degree/diploma
Be proficient in PowerPoint/Keynote, MS Word

Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. We remain committed to the principles of employment equity.Work LevelSkilledTypePermanentSalaryMarket RelatedEE PositionYesLocationCape Town CBD

99c

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