
L'Oréal 2025 _ Retail Designer - LUXE
- Johannesburg, Gauteng
- Permanent
- Full-time
- Develop and execute comprehensive Retail Design & Visual Merchandising strategies for selected brands within the L'Oreal Luxe portfolio, which includes Lancome, Georgio Armani Beauty, Yves Saint Laurent Beaute, Maison Margiella and Kiehls. These must align with global brand guidelines and local market specificities
- Plan and manage the Retail Design and Visual Merchandising projects for these brands, coordinating with marketing Sales, supply chain teams, along with our retail partners and suppliers to ensure timely execution of campaigns and new product launches.
- Conduct market research and competitor analysis to identify trends and best practices in visual merchandising, continuously seeking innovative ways to enhance consumer engagement.
- Conceptualize, design, and implement captivating retail displays, window presentations, in-store fixtures, and promotional areas that reflect each brand's unique identity and appeal to the target consumer.
- Oversee the production and installation of all visual merchandising materials, ensuring high quality, consistency, and adherence to brand standards.
- Work closely with external vendors, contractors, and agencies for the development and execution of visual merchandising elements.
- Provide clear visual merchandising guidelines and directives to retail partners and sales teams, ensuring consistent implementation across all stores.
- Be an integral part of the Retail Design and Visual Merchandising team fostering a culture of creativity, excellence, and collaboration.
- Support in the regular training sessions for retail staff and sales teams on visual merchandising principles, product placement, and display maintenance for your brands
- Manage the visual merchandising budget effectively for your brands, ensuring optimal allocation of resources and cost-efficiency.
- Monitor and evaluate the effectiveness of visual merchandising initiatives through sales data, foot traffic analysis, and qualitative feedback, providing actionable insights for continuous improvement.
- Prepare regular reports on visual merchandising performance, market trends, and competitive activities.
- Partner with the Global Brand Team and Regional VM teams to ensure impactful localization of global Retail Design and VM vision, whilst adhering to the brand guidelines.
- Collaborate cross-functionally with marketing, sales, trade marketing, product development, and supply chain teams to ensure integrated and impactful campaigns.
- Bachelor's degree in Marketing, Retail Management, Fashion Merchandising, Interior Design, or a related field.
- Minimum of 5-7 years of progressive experience in visual merchandising, preferably within the beauty, fashion, or luxury retail sectors.
- Proven experience working with a diverse portfolio of brands and adapting strategies to different retail environments (e.g., department stores, mass market, specialty boutiques).
- Strong portfolio showcasing successful visual merchandising projects and creative design capabilities.
- Exceptional creativity and a strong eye for aesthetics, detail, and brand presentation.
- In-depth knowledge of retail environments, consumer behavior, and visual merchandising best practices.
- Proficiency in design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign) and presentation tools.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong leadership, interpersonal, and communication skills, with the ability to influence and collaborate effectively with diverse stakeholders.
- Results-oriented with a strategic mindset and a keen understanding of how visual merchandising impacts sales and brand perception.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Fluency in English; knowledge of other South African official languages is a plus.
- Willingness to travel frequently within South Africa and neighboring countries to visit stores and supervise installations.