New Car Sales Manager - Luxury Premium Brand - Tshwane
- Gauteng
- R12,500-15,000 per month
- Permanent
- Full-time
- Develop and execute sales strategies to achieve and exceed monthly and annual targets.
- Drive maximum first and second gross profits across new vehicle sales.
- Monitor individual and team results, coaching staff to maintain consistent top performance.
- Analyse sales data, competitor activity, and market trends to identify growth opportunities and innovation areas.
- Ensure compliance with company policies, manufacturer requirements, and industry regulations
- Inspire, mentor, and manage a high-performing sales team.
- Recruit, train, and onboard sales executives with strong brand alignment.
- Conduct ongoing coaching, training, and performance reviews to enhance skills and professionalism.
- Create a collaborative work environment that fosters teamwork, accountability, and individual growth.
- Guarantee a flawless, customer-centric sales process aligned with luxury brand standards.
- Manage VIP clients and escalated concerns with discretion, professionalism, and care.
- Build and maintain long-term client relationships, promoting loyalty and repeat business.
- Foster a culture where every client interaction exceeds expectations.
- Maintain up-to-date knowledge of the product range, features, technology, and innovations.
- Ensure the team is fully versed in brand values, positioning, and luxury sales techniques.
- Represent the dealership at events, launches, and client functions to strengthen brand presence.
- Manage departmental budgets, stock levels, gross profit, and overall profitability.
- Ensure accurate, compliant processing of all sales documentation and transactions.
- Collaborate with Finance, Service, and Marketing teams to create a seamless end-to-end customer journey.
- Develop promotional campaigns and initiatives in partnership with marketing.
- Maintain a premium showroom environment that reflects the luxury brand image.
- Ensure vehicles are displayed to the highest standards, creating a curated customer experience.
- Promote and network to align retail activities with dealership sales focus.
- Personally initiate and close key deals to drive revenue growth.
- Ensure all necessary sales documentation is accurately completed
- Matric (Grade 12) essential.
- Minimum 5 years’ Automotive Sales / Sales Management experience at a franchise dealership (Audi/BMW/Mercedes Benz/ LandRover - Premium / Luxury brand experience highly advantageous).
- Proven sales track record – 3 months’ payslips/commission sheets required.
- Strong leadership, motivational, and negotiation skills.
- Excellent communication and interpersonal skills.
- Proficient in MS Office and dealer management systems (Evolve, Kerridge, Drive, Automate).
- Passion for premium/luxury vehicles and customer service excellence.
- High emotional intelligence with the ability to engage discerning clientele.
- Strategic thinker with strong business acumen and attention to detail.
- Professional, well-presented, and committed to delivering at the highest standard.
- Valid Driver’s License
- Automotive experience a requirement
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