Paid Search and Social Specialist

MVIA

  • Western Cape
  • Permanent
  • Full-time
  • 21 days ago
Octane Marketing (Pty) Ltd is actively seeking a high-performance Paid Search and Social Specialist with a proven track record specifically in lead generation to join our growing team in Cape Town. In this pivotal role, you’ll develop and manage data-driven, results-focused campaigns across multiple digital channels — helping drive measurable growth for our clients using the latest in cutting-edge MarTech.If you thrive on performance metrics, creative testing, and finding smarter ways to generate quality leads at lower costs — this role offers the challenge and ownership you’re looking for.What You’ll Do:
  • Plan, execute, and optimize multi-channel paid media campaigns across Google Search, Display, Performance Max, Microsoft Ads, Meta, LinkedIn, TikTok, and YouTube
  • Build fully integrated strategies that focus on lead generation, funnel optimization, and campaign scalability
  • Use a range of digital tools and platforms to analyze campaign data and make informed optimizations
  • Relentlessly test and refine audience targeting to maximize ROI
  • Monitor and report on key campaign metrics, budgets, and pacing — identifying opportunities for continuous improvement
  • Conduct research into new channels and campaign formats to improve reach, efficiency, and lead quality
  • Stay current with digital trends, platform updates, bid strategies, and industry best practices
  • Collaborate closely with design, content, and CRM teams to ensure end-to-end campaign performance
  • Focus on both front-end performance (ad engagement, CPL, CTR) and backend outcomes (lead quality, conversions, client ROI)
  • Minimum 2 years of hands-on experience with:
  • Meta Ads,
  • Google Ads (Search, Display, Performance Max)
  • Experience in LinkedIn Ads, TikTok Ads and Microsoft ads are a bonus
  • Deep understanding of customer journeys and funnel optimization, with a proven track record of driving brand growth and high-ROI lead generation
  • A minimum Bachelor’s degree in Marketing or a relevant major is beneficial but experience is key
  • Advanced web skills and high proficiency in Excel, ad platforms, and campaign management tools
  • Ability to make data-driven decisions using analytics, attribution, and conversion tracking
  • Experience using and interpreting Google Analytics 4 (GA4)
  • Knowledge of landing page optimization best practices
  • Excellent written and verbal communication skills
  • Strong time management and organizational skills, with the ability to prioritize under pressure
  • Self-motivated, proactive, and accountable — with the discipline to manage and optimize campaigns independently
  • Ability to adjust strategy to meet specific CPL/CPA and conversion targets for different campaign objectives
  • Budget-conscious with solid planning and execution skills
  • A team player who thrives both independently and within a collaborative environment
  • Willingness to receive and apply constructive feedback, with a mindset geared toward continuous learning and growth
Bonus Points For:
  • Experience in financial services and/or automotive
  • Strong creative instincts and basic skills in Canva, Figma, or Adobe tools for ad asset testing
  • Experience in lead generation as a service of any business.
If you're passionate about performance marketing, live for results, and want to work in a space that rewards curiosity, creativity, and data-savvy thinking — we’d love to connect.Apply now and be part of a team that’s redefining digital performance marketing from the heart of Cape Town.

MVIA