CRM Specialist (Braze Expert)
- Cape Town, Western Cape
- Permanent
- Full-time
- Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
- Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
- Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
- Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
- Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
- Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
- Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.
- Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.
- Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.
- A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
- Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
- Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
- Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
- Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
- Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
- Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.
- The opportunity to build best-in-class CRM programs that impact millions of users
- Creative freedom to experiment and innovate in a supportive, collaborative team
- Opportunity to develop your skills and career in a fast-moving, customer-obsessed business
- We are ideally seeking exceptional candidates to be based in Cape Town
- Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
- A secure home office at your confirmed address, free from background noise or other distractions.
- You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.
- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
- We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
- ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
- Safe & secure offices in the Foreshore with complimentary off-street parking.