Marketing Coordinator
West Coast Personnel
- Atlantis, Western Cape
- R12,500-16,000 per month
- Permanent
- Full-time
- Content Creation: Develop and create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials. This includes, photo''s, video''s, drawings and any other useful media.
- Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.
- SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.
- Social Media Management: Create engaging posts, captions, and visuals for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.
- Content Strategy: devise, propose and execute content strategies that support our overall marketing objectives and brand messaging.
- Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.
- Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.
- Collaboration: Where needed, Work with graphic designers, videographers, and other group employees/staff members to create multimedia content that enhances our brand identity and storytelling.
- Adherence to Brand Guidelines: Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms.
- Product Listing Management: Regularly update product listings on our online shop, including product descriptions, images, prices, and inventory levels, to ensure accuracy and completeness.
- Content Optimization: Optimize product descriptions and metadata for search engines (SEO) to improve visibility and drive organic traffic to our online shop.
- New Product Introductions: Coordinate with product development and marketing teams to ensure timely and accurate introduction of new products to the online shop, including writing compelling
- Content Refresh: Implement strategies to keep the online shop content fresh and engaging, such as
- Quality Assurance: Conduct regular audits of product listings and content to identify and correct errors, inconsistencies, or outdated information
- User Experience Enhancement: Continuously evaluate and improve the user experience of the online shop, including navigation, search functionality, and product categorization.
- Cross-functional Collaboration: Work closely with various teams, including marketing, merchandising, inventory management, and customer service, to ensure alignment of online shop content with overall business objectives.
- Performance Tracking: Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average order value to assess the effectiveness of online shop content and identify areas for improvement.
- Certification in Marketing, Communications, or related field.
- Proven experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity.
- Proficiency in SEO best practices and experience with keyword research and optimization.
- Excellent writing, editing, and proofreading skills with a keen attention to detail.
- Familiarity with social media platforms and experience managing social media accounts for businesses.
- Ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines.
- Strong communication and interpersonal skills, with the ability to effectively articulate ideas and collaborate with cross-functional teams.
- Experience with content management systems (WordPress, etc.) and analytics tools (Google Analytics, etc.) is a plus.
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