Digital and Internal Communication

• Develop and manage digital content plans for all platforms, including YouTube, to meet set KPIs.
• Regularly review and adjust content plans to stay relevant and maintain audience engagement.
• Create and run digital campaigns, track their performance, and report on results.
• Write and submit monthly digital communication reports.
• Oversee the compilation of weekly competitor reports.
• Provide insights and recommendations based on digital and competitor reports to improve communication efforts.
• Stay up to date with digital communication trends and apply them where relevant.
• Lead the creation and implementation of the company’s digital communication strategy.
• Oversee video content production and manage Google advertising.
• Plan and coordinate social media campaigns.

• Ensure website content is updated monthly and reflects current trends.
• Optimize the website for search engines (SEO).
• Monitor lead generation, ensure leads are shared with Sales Managers, and work to improve lead quality and volume continuously.

• Coordinate the production of the quarterly MD Talks video.
• Source, write, and edit engaging content for internal communication platforms (e.g., email, newsletters, handovers, and the internal app).
• Analyze employee feedback to assess the effectiveness of internal communications and suggest improvements.
• Share advertising and PR updates with employees as they become available.
• Plan and manage internal communication campaigns and company-wide launches.

• Support the rollout of employee engagement strategies and related projects.
• Maintain and update the list of internal "Champions" and coordinate related activities.
• Act as the National Champion, promoting messages and fostering engagement across the business.
• Regularly post content on the Microsoft Teams channel.
• Incorporate the company mascot, Lifty, into internal communications to strengthen brand culture.
• Collect and write content for InTune, the internal publication.

• Upload articles to the Community platform.
• Encourage employee interaction and participation on the platform.
• Manage and implement community-based projects.
• Ensure important updates from the Community are communicated internally.

• Develop an annual advertising plan for all divisions, aligned with the content plan in collaboration with the agency.
• Collect and archive evidence of published advertisements for inclusion in the monthly reports.

• Develop and manage a yearly content plan for PR activities.
• Ensure all content reflects the company’s tone, style, and quality standards.
• Coordinate and host PR planning sessions with internal stakeholders and agency partners.
• Align content strategy with advertising efforts to target the right audience at the right time.
• Keep a well-organized record of all articles on the Microsoft Teams channel.

• Maintain up-to-date tracking and reporting documents on Microsoft Teams.
• Ensure all work and updates are saved on the Microsoft Teams platform to support easy access and collaboration.
• Coordinate the development of SOPs and SLAs related to events and promotions, including drafting relevant policies.
• Upload and organize job-related photos on SharePoint.
• Develop and implement policies that support and guide digital communication across the company.

Ingenious Personnel