Brand Manager-1Life

Gauteng
Permanent
Full-time

13 days ago

JOB PURPOSEBe a custodian of the brand. Create, execute and monitor brand strategies thatdeliver on brand requirements. Report, monitor and analyse marketing and brandactivities and maintain a keen interest in the growth and profitability of theoverall business.RESPONSIBILITIESMarketing ExecutionDeliver specified outcomes and provide others with expert advice while workingwithin established marketing programs.Create brand prominence through co-ordinated activities and communication.Deliver against business metrics through multiple activities and touchpoints.Brand Strategy and EffectivenessManage brand(s) and coordinate brand support activities, using brand trackingand/or performance analysis to inform future brand activities.Develop and implement an integrated brand strategy to yield optimal businessresults.Brand PositioningAssist in achieving brand positioning and lead on contributing ideas to brandplans.Marketing CommunicationsDevelop and deliver marketing communications campaigns across all media tosupport the business plan and increase sales.Effectively utilise all channels, in an integrated and co-ordinated manner todeliver on brand strategy.Identify suitable brand opportunities and execute accordingly.Data Collection and AnalysisCollate and analyse data using pre-set tools, methods and formats. Involvesworking independently.Portfolio ManagementDeliver small project workstreams, carrying out specified project activities withindefined time and quality parameters and ensuring adherence to the prescribedproject management methodology.Stakeholder Engagement (Internal and External)Contribute to stakeholder engagement through identifying stakeholders, findingout their needs/issues/concern and reacting to these by arranging meetings andevents and drafting supporting materials to promote understanding andcommitment.Agency management: Manage day-to-day agency operations in order to achieveoptimal return from agency resources.Internal and external supplier management: Co-ordinate and collaborate with allrelevant stakeholders to ensure delivery of brand strategy through the entirevalue chain.Marketing Impact AssessmentSupport the collection of data and participate in reviews of marketing activities toidentify opportunities for improvements.Personal Capability BuildingDevelop own capabilities by participating in assessment and developmentplanning activities as well as formal and informal training and coaching; gain ormaintain external professional accreditation where relevant to improveperformance and fulfill personal potential. Maintain an understanding of relevanttechnology, external regulation, and industry best practices through ongoingeducation, attending conferences, and reading specialist media.Operational ComplianceDevelop knowledge and understanding of the organisation's policies andprocedures and of relevant regulatory codes and codes of conduct to ensureown work adheres to those standards. Obtain authorisation from a supervisor ormanager for any exceptions from mandatory procedure.Ensure strict brand governance on all internal and external communications andapplication of brand CI.BEHAVIORAL COMPETENCIESDrives ResultsConsistently achieves results, even under tough circumstances. For example,emphasizes the importance of results; encourages a sense of urgency in others;challenges poor outcomes or unproductive behaviors. Provides assistance orencouragement to help others over obstacles.Manages ComplexityMakes sense of complex, high quantity, and sometimes contradictory informationto effectively solve problems. For example, asks questions to encourage othersto think differently and enrich their analyses of complex situations. Accuratelydefines the key elements of complex, ambiguous situations.Business InsightApplies knowledge of business and the marketplace to advance theorganization's goals. For example, has a sophisticated grasp of business drivers,finds new ways to increase own contribution. Stays attuned to business andindustry changes, ensures own activities remain aligned to key objectives.Communicates EffectivelyDevelops and delivers multi-mode communications that convey a clearunderstanding of the unique needs of different audiences. For example, tailorscommunication content and style to the needs of others. Pays attention to others'input and perspectives, asks questions, and summarizes to confirmunderstanding.Plans and AlignsPlans and prioritizes work to meet commitments aligned with organizationalgoals. For example, strengthens alignment and coordination between own workand others', providing well-sequenced activities and exact time frames. Foreseesand resolves many potential bottlenecks and delays.Ensures AccountabilityHolds self and others accountable to meet commitments. For example, tracksperformance and strives to remain effective, learning from both successes andfailures. Readily takes on challenges or difficult tasks and has reputation fordelivering on commitments.Organisational SavvyManeuvers comfortably through complex policy, process, and people-relatedorganizational dynamics. For example, builds support for ideas among keydecision makers and stakeholders. Anticipates political difficulties and identifiesways to overcome any resistance.Optimises Work ProcessesKnows the most effective and efficient processes to get things done, with a focuson continuous improvement. For example, pays close attention to a variety ofmetrics and benchmarks; determines both major and subtle ways to optimizeprocesses. Swiftly resolves process breakdowns; takes steps to ensure thatproblems do not recur.Being ResilientRebounds from setbacks and adversity when facing difficult situations. Forexample, has excellent composure and professionalism, even in very difficultsituations; acts as a steadying force or role model for others. Skillfullyovercomes obstacles, learns from failures, and uses these lessons to improvesubsequent efforts.PersuadesUses compelling arguments to gain the support and commitment of others. Forexample, positions and packages ideas so that they will resonate strongly with awide variety of stakeholders. Uses strong logic and compelling evidence. Workswith others to find creative win-win solutions; achieves consensus throughcompromise.SKILLS Brand Management and DevelopmentUse comprehensive knowledge and skills to act independently and guide andtrain others to maximise a brand's impact and market value by managing anddeveloping all aspects of the brand.Verbal CommunicationApply comprehensive knowledge and provide guidance and training to others onhow to use clear and effective verbal communications skills to express ideas,request actions and formulate plans or policies.Commercial AcumenApply understanding of the business environment and objectives to developsolutions, and provide technical assistance when necessary.Presentation skillsUse comprehensive knowledge and skills to communicate with other people andprovide guidance and training to others on how to speak in a clear, concise andcompelling manner.Action PlanningWork independently and provide technical guidance when required to developappropriate plans or perform necessary actions based on recommendations andrequirements.Customer and Market AnalysisApply comprehensive knowledge and/or skills and provide guidance and trainingto others on how to conduct research and analyse data and develop acomprehensive understanding of customer and market conditions that enablesmaximum return on investments.Data Collection and analysisWork independently and provide technical guidance when required on how toanalyse data trends for use in reports to help guide decision making.Planning and OrganisingUse comprehensive knowledge and skills to work independently and provideguidance and training to others to plan, organise, prioritise and oversee activitiesto efficiently meet business objectives.Computer skillsSupport business processes independently by understanding and the effectivelyuse of standard office equipment and standard software packages, and providetechnical guidance as needed.Microsoft Office SuiteAssessmentWork independently and provide technical guidance when required to analysedata from multiple sources to draw appropriate conclusions and make suitablerecommendations.Review and ReportingWork independently and provide technical guidance when required on how toreview and create relevant, lucid and effective reports.EDUCATIONGeneral Education

Grade 12/ SAQA Accredited Equivalent (Essential)
Undergraduate Degree in Marketing/Advertising / Communications Qualification or equivalent (Essential)
Postgraduate Marketing/Advertising/Communications qualification (Advantageous)

EXPERIENCEGeneral Experience

3 - 5 years' Brand Management experience (Essential)
Agency experience (Essential)
Traditional and Digital Media experience in both buying, planning and strategy (Advantageous)

Managerial Experience1 - 2 years' experience of supervising and directing people and other resourcesto achieve specific end results within limited timeframes (Advantageous)

1Life Insurance

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