Social Media, Brand and PR Manager

Port Elizabeth, Eastern Cape
Permanent
Full-time

8 days ago

Our Client, a prominent national group, is seeking to employ an experienced and dynamic Social Media, Brand and PR Manager to their HO team based in Port Elizabeth.A awesome career opportunity to join a prestigious national brand.Requirements:

A degree or diploma in Marketing or related field is required.
Minimum of 3 years’ experience in a senior marketing position.
Proven expertise in brand development, social media, content creation, digital marketing, executing integrated marketing campaigns and analyzing the data behind these campaigns is essential.

Responsibilities, but not limited to:Social Media Strategy & Management

Develop and execute a cohesive social media strategy aligned with brand goals.
Manage daily social media activities across all platforms, ensuring consistent engagement and audience growth.
Monitor trends and emerging platforms to enhance digital presence.
Manage social media budgets.

Content Creation & Branding

Create compelling written, visual, and multimedia content for blogs, social media, and other digital platforms.
Design graphics and promotional materials that reinforce brand identity.
Maintain brand consistency across all communications, ensuring alignment with strategic direction.

Public Relations & Media Outreach

Build relationships with media outlets and influencers to enhance brand reputation.
Draft and distribute press releases, feature stories, and interviews to secure positive media coverage.
Identify opportunities for collaborations, sponsorships, and industry recognition.

SEO & Digital Growth

Generate and optimize content using SEO best practices to improve visibility and search engine rankings.
Analyse and refine strategies based on audience insights and performance metrics.
Collaborate with web developers and marketing teams to enhance website content and discoverability.

Internal & External Communications

Ensure messaging consistency in all external communications, including press releases and social media.
Coordinate with internal stakeholders to align marketing and communication strategies.
Manage crisis communication and reputation management when necessary.

Performance Tracking & Reporting

Track and analyse key performance indicators (KPIs) for social media and PR initiatives.
Prepare regular reports with insights, recommendations, and data-driven strategies for improvement.
Adjust strategies based on analytics to maximize audience engagement and brand awareness.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.

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