Mid-Weight Copywriter
- Western Cape
- Permanent
- Full-time
Employment Type: Full-time - On-site
Reports to: Marketing ManagerAbout UsWe are a fast-growing marketing agency servicing a portfolio of diverse companies and brands. From bold, disruptive campaigns to refined, corporate communication, we create meaningful connections between brands and their audiences.We are seeking a Mid-Weight Copywriter who can confidently switch between tones, styles, and nuances to deliver exceptional work for a variety of clients.Role OverviewAs a Mid-Weight Copywriter, you will be responsible for conceptualising, crafting, and refining compelling copy for multiple brands, each with its own identity and voice. You will collaborate closely with designers, strategists, and paid media specialists to produce content that inspires, engages, and delivers measurable results.This role requires a creative thinker with a professional approach, an eye for detail, and the ability to adapt to different brand personalities seamlessly.Key Responsibilities
- Develop creative, on-brand copy for a range of channels, including:
- Digital (websites, social media, email campaigns, display ads)
- Print (brochures, flyers, press ads)
- Video scripts and storyboards
- Brand messaging frameworks and tone-of-voice guides
- Long form copy (policy wording documents, blogs, etc.)
- Interpret creative briefs to produce innovative concepts and clear messaging
- Switch effortlessly between different brand voices while maintaining consistency and authenticity
- Collaborate with the creative and client service teams from ideation through to final delivery
- Conduct thorough research into each client’s industry, audience, and competitive landscape
- Proofread and edit your own work (and occasionally others’) to ensure accuracy, clarity, and alignment with brand standards
- Incorporate feedback from clients and internal stakeholders in a constructive, solutions-focused manner
- Stay up to date with marketing trends, cultural shifts, and evolving consumer language
- 3 to 5 years of professional copy-writing experience in an agency or multi-brand environment
- Strong portfolio demonstrating versatility in tone and format
- Excellent command of English, with impeccable grammar, spelling, and punctuation
- Ability to work under pressure, manage multiple deadlines, and prioritise effectively
- Creative flair combined with strategic thinking
- Strong research skills and a proactive approach to understanding client industries
- Highly adaptable, able to pivot between different writing styles and brand personalities.
- Team player with excellent collaboration skills.
- Confident communicator, able to present ideas persuasively.
- Detail-oriented with a commitment to quality.
- Self-motivated and solution driven.