Digital Marketing Strategist / Manager - Hybrid
Edge Executive Search Group
- Johannesburg, Gauteng
- Permanent
- Full-time
Location: South Africa (Hybrid or Remote considered)
Salary: Market-related | Half medical aid contribution includedAre you a strategic thinker with a hands-on approach to digital marketing? We’re looking for a highly skilled Digital Marketing Strategist/Manager with a proven track record of delivering results through data-driven campaigns and smart digital execution.This role requires someone who can lead across multiple channels — from paid media to SEO, CRO, email marketing, and beyond — with confidence, creativity, and commercial insight.Key Responsibilities:
- Develop and execute integrated digital marketing strategies (SEO, PPC, social media, content, email, and display).
- Manage and optimise Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels to drive ROI.
- Use tools such as Google Analytics and Tag Manager to monitor, report, and enhance performance.
- Drive conversion rate optimisation across landing pages and digital assets.
- Lead remarketing and retargeting initiatives to improve engagement and retention.
- Oversee content creation, including blogs, infographics, and video content.
- Manage social media marketing across platforms including LinkedIn, Instagram, Twitter, and Facebook.
- Execute and optimise email campaigns with automation, segmentation, and A/B testing.
- Create and edit graphics and videos for digital campaigns.
- Collaborate with internal stakeholders and external partners to ensure campaign excellence.
- Stay ahead of digital trends, tools, and techniques to ensure continuous innovation.
- Minimum 5 years’ experience in digital marketing, with expertise in SEO, PPC, and paid social.
- Proven ability to improve search rankings and drive quality traffic.
- Strong knowledge of Google Ads, Google Analytics, Google Tag Manager.
- Experience with Google Search Console, My Business, and Merchant Center.
- Skilled in managing large PPC budgets with focus on CPA and ROAS.
- Advanced analytical mindset with data-driven decision-making.
- Experience with email tools such as Mailchimp, HubSpot, or ActiveCampaign.
- Proficient in design tools (Adobe Creative Suite, Canva, Figma or similar).
- Basic understanding of HTML, CSS, and JavaScript (advantageous).
- Excellent copywriting skills for ads, landing pages, and social content.
- Strong project management and multitasking abilities.
- Hands-on experience with A/B testing and segmentation strategies.
- Solutions-oriented with a growth mindset.
- Certifications in Google Ads, Analytics, or Facebook Blueprint.
- Exposure to marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Experience in eCommerce or B2B lead generation environments.
- Understanding of UX/UI principles and website optimisation.
- Familiarity with AI-driven marketing tools and automation.
Submit your CV and portfolio showcasing your campaign results. We’re excited to meet someone who’s ready to make their mark.