Campaign Manager: Paid Media

Capitec Bank

  • Stellenbosch, Western Cape
  • Permanent
  • Full-time
  • 37 mins ago
Purpose StatementTo implementing and executieg paid digital media campaigns in line with the agreed strategy, ensuring they meet and exceed performance targets.
To manage day-to-day campaign execution, loading and trafficking of campaign creatives, optimising performance, collaborating with stakeholders, and providing insightful reporting and analysis.
To play a key role in ensuring best practices, and driving digital innovation to enhance overall marketing effectiveness.Experience
  • 3-5 years experience in digital media
  • Experience in Appsflyer or similar
  • Strong command of analytics tools, data visualisation platforms and optimisation methodologies
  • Experience in campaign budgeting, optimisation and tracking
  • Experience in uitilising first party data
  • Salesforce experience a plus
Qualifications (Minimum)
  • A relevant tertiary qualification in Digital Marketing
Qualifications (Ideal or Preferred)
  • A relevant qualification
Knowledge
  • Strong knowledge of digital buying platforms like Meta, Google, Tik Tok
  • Strong knowledge of Campaign Manager 360
  • Strong knowledge of GA4 and GTM
  • Strong command of analytics tools, data visualisation platforms and optimisation methodologie
Skills
  • Analytical Skills
  • Communications Skills
  • Planning, organising and coordination skills
  • Presentation Skills
  • Problem solving skills
  • Reporting Skills
Conditions of Employment
  • Clear criminal and credit record

Capitec Bank

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