SOCIAL MEDIA MANAGER: STRATEGY, INSIGHTS, CONTENT: LUXURY SAFARI AND CONSERVATION COMPANY
- Western Cape
- Permanent
- Full-time
- Design and execute an integrated social media strategy across all channels (Instagram, Facebook, LinkedIn, YouTube, TikTok and other emerging platforms), aligned to business goals, lodge seasonality, campaigns, and conservation initiatives.
- Develop 360° digital channel strategies that unify social, SEO, email marketing, performance media, and content creation.
- Define and track clear KPIs across paid and organic initiatives, ensuring constant optimisation of engagement, conversion, and reach.
- Lead Social content planning cycles in collaboration with creative, commercial, conservation, and lodge teams.
- Oversee production and publishing of high-performing content (static, video, reels, stories, carousels, etc.), ensuring the company's brand voice remains distinctive, inspiring, authentic, and consistent.
- Maintain a detailed social content calendar that is reflective of campaign launches, guest stories, global environmental days, lodge milestones, and more.
- Collaborate with designers, videographers, and copywriters to conceptualise emotionally resonant narratives that translate complex stories into digestible and engaging social content.
- Set up robust monitoring systems using tools like Meta Business Suite, Google Analytics, Sprout Social, or similar platforms to track daily, weekly, and monthly performance.
- Deliver rich insight reports across social platforms to guide content pivots, audience targeting, and investment decisions.
- Constantly experiment with new formats, trends, and features - turning data into creativity and ideas into measurable outcomes.
- Lead and mentor digital content co-ordinator and freelance content partners to deliver results under tight timelines with high creative standards.
- Act as a bridge between Marketing, Commercial, PR, Content, Group Digital Shared Services team, and B2B teams to ensure brand alignment and campaign cohesion.
- Participate in cross-functional planning meetings to ensure social strategy supports business development, guest engagement, and brand visibility.
- Lead social innovation initiatives, including influencer engagement, conservation campaign rollouts, and travel trends exploration.
- Own the company's online brand reputation-responding proactively to issues and ensuring consistent messaging during crisis moments.
- Be the first to spot algorithm changes, platform updates, and digital trends- applying them where relevant to the company's ecosystem.
- Industry relevant qualification
- 5+ years of experience in social media and digital marketing, with at least 2 years in a leadership or strategic role.
- Proven experience managing multi-channel digital strategies across both organic and paid platforms.
- Strong visual and editorial sensibility; must have a portfolio of successful campaigns/content strategies.
- Expertise in audience segmentation, targeting, and performance-based content optimisation.
- Highly analytical with deep knowledge of tools such as Meta Insights, Google Analytics, Sprinklr, Sprout, or equivalent.
- Strong leadership and team management skills, with experience mentoring junior creatives or coordinators.
- Ability to thrive in a fast-paced environment that requires cross-functional collaboration, speed, and precision.
- Experience within travel, hospitality, conservation, or luxury consumer brands is highly advantageous.
- Budget management knowledge for online campaigns.