CRM Senior Team

Johannesburg, Gauteng
Permanent
Full-time

21 days ago

CRM Senior TeamWe're looking for a Copywriter/Art director senior creative team, to work on one of the world's leading car groups - covering a range of brands on their CRM roster. You'll work on developing standout creative ideas, bringing copy and art direction to life for a range of digital, social, and CRM communications. We're looking for a senior creative team, with years of experience in CRM, B2B and BTL. You'll need to be creative, curious, enthusiastic, and natural problem solvers with a strong work ethic. We want big idea thinkers and future leaders.What You'll Be Doing

Developing ideas and creative concepts to solve marketing and business problems for clients, while producing engaging content for audiences
Developing and writing impactful copy across various digital channels, including email and digital display formats
Crafting messages that adapt to different brand voices and resonate with diverse audiences
Creating detailed copy matrices to streamline and clarify messaging strategies
Translating client objectives into clear, engaging concepts that aligns with brand goals and drives performance
Contributing to the creative process from ideation to execution, collaborating closely with designers to bring your ideas to life
Constantly learning and applying insights from creative testing, innovation and optimisation to refine and enhance performance-driven ideas
Using data to back up your thinking and insights
Pushing the various brand's visual identity to evolve from where they are, to create stand out in a cluttered market.
To push innovation of CRM to go beyond the expected.
Most importantly we need big ideas first

What You Bring

Demonstrable experience in advertising is a plus, but passion and a strong CRM portfolio matters most
A knack for translating complex ideas into engaging, actionable creative outcomes
Strong understanding of performance creative, with an eagerness to learn about data driven ideas that drives results
Excellent time management and an ability to juggle multiple projects
Self-starter with a collaborative mindset, thriving in a team environment and eager to work hand-in-hand with designers
Naturally curious with a love for ideas, copy and art direction and an attention to detail that borders on geeky- yes, you know the difference between an en dash and an em dash! And Kerning keeps you up at night!

Key Responsibilities

Expresses ideas with clarity; on brand; on message and targeted to audience
Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
Comprehends and understands brand continuity, brand guidelines and brand positioning
Creatively supports the effective use of technology and its applications to solve business problems
Contributes work to pitches
Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
Executes creative concepts together at the direction of the creative director

VML

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