Lead Developer – Integrations & Analytics

Anchora

Gauteng
Permanent
Full-time

7 days ago

To begin your application, please fill out this form:Were looking for an experienced Lead Developer (Contract, Full Time) to be our dedicated technical resource. This role is ideal for someone who thrives at the intersection of D2C health products, marketing technology, and systems integration. Youll take ownership of our data infrastructure, analytics visibility, and platform integrations, enabling our team to make smarter, faster decisions. Youll collaborate closely with marketing, operations, and product to connect tools like Zenoti, Hubspot, WordPress, and integrations across Meta, Google, RingCentral, and beyond. Your goal: ensure seamless data flow across the user journey, streamline booking and tracking processes, and elevate analytics with clean, actionable event tracking.Responsibilities:

Own and maintain the marketing tech stack across D2C channels
Integrate and optimize platforms including Zenoti, Hubspot, WordPress, Vagaro, RingCentral
Set up and maintain event tracking, attribution models, and performance dashboards
Build and maintain data pipelines for clean, real-time analytics
Collaborate with marketing to optimize Meta, Google, and other ad platform integrations
Troubleshoot, monitor, and continuously improve system performance
Ensure scalable, secure, and compliant integrations between platforms

Requirements:

5+ years experience as a Developer, Technical Lead, or similar role
Proven track record in D2C product environments and marketing technology
Strong knowledge of database architecture, APIs, and web integrations
Experience with event tracking, marketing attribution, and analytics tools
Familiarity with Zenoti, Hubspot, WordPress, and telephony/CRM tools
Ability to work Monday-Friday 9am-5pm EST
Ability to work independently, prioritize effectively, and deliver on deadlines
Strong communication skills to collaborate with cross-functional teams

To proceed with your application, please fill out this form:

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