Sales Manager - Soft Fruit Industry

Agrijob

  • South Africa
  • Permanent
  • Full-time
  • 3 days ago
A fast-growing strawberry farm in Carletonville is looking for a dynamic and results-driven Sales Manager to lead and grow our commercial operations in the soft fruit industry. This is an exciting opportunity to join a thriving agricultural business and make a significant impact.About the FarmThe farm operates a state-of-the-art, climate-controlled facility spanning over 11.5 hectares, featuring advanced Multispan greenhouse tunnels and hydroponic gutter systems. Strawberries are grown in coco fibre to eliminate soil-borne diseases and improve water efficiency. With a projected annual yield of over 850 tons, the farm is a major supplier to the local market and is preparing to expand into exports. The packhouse includes modern grading and refrigeration facilities, ensuring top-quality fruit reaches customers.Key Responsibilities
  • Manage and expand a portfolio of retail and wholesale clients.
  • Identify new business opportunities and emerging markets.
  • Develop and implement strategic sales plans to drive revenue and profitability.
  • Negotiate contracts, pricing, and promotional activities.
  • Monitor market trends, customer needs, and competitor activity.
  • Collaborate with supply chain and production teams to ensure product availability and quality.
  • Attend client meetings and represent the business professionally.
Requirements
  • Proven sales experience, preferably in soft fruit, fresh produce, or FMCG sectors.
  • Strong commercial insight and negotiation skills.
  • Excellent communication and relationship-building abilities.
  • Self-motivated, proactive, and target-driven.
  • Analytical mindset with the ability to turn data into actionable strategies.
  • Willingness to travel as needed.
Apply online with an up-to-date CV and "cover" message.

Agrijob