Social Media Specialist with Copywriting Skills

• Develop and execute creative, compelling, and platform-tailored social media content (ie Facebook, Instagram, Twitter/X, TikTok, YouTube, Threads, Snapchat, Pinterest).
• Conceptualise and produce/brief multimedia content including graphics, animations, short videos, and stories.
• Write punchy, on-brand copy for social posts, blogs, newsletters, landing pages, banners, and push notifications.
• Work with internal teams and external agencies to maintain a consistent visual identity across all touchpoints.
• Compile competitor analysis and identify trends to stay ahead of the competition.
• Develop and run relevant and high impact competitions

• Manage day-to-day posting, community engagement, and moderation across all platforms (in conjunction with customer support).
• Respond promptly to comments, questions, and DMs; escalate relevant queries to Customer Support.
• Build and maintain relationships with relevant influencers and local sports communities.

• Create and manage monthly content calendars aligned with promotions, product launches, and seasonal events.
• Collaborate with designers, paid media teams, and brand managers to integrate social media efforts into larger marketing campaigns.
• Conduct competitor analysis and stay on top of social and sports betting trends.
• Deliver performance reports with actionable insights and recommendations for improvement.

• Ensure all content aligns with LulaBet’s tone of voice, brand identity, and compliance policies.
• Take initiative in testing new content formats and emerging platforms to improve reach and engagement.
• Capture live content at events or initiate ad-hoc content shoots as required.

• Grade 12 (Matric) required
• Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred)

• 2–4 years’ experience in a dedicated social media or digital marketing role
• Strong copywriting portfolio with demonstrated experience in digital content creation
• Previous experience in the iGaming, sports betting, or entertainment industry is a strong plus

• Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar tools is an advantage
• Familiarity with Meta Business Suite, Google Analytics, TikTok Ads Manager, and other scheduling/reporting tools
• Knowledge of paid social media formats and campaign planning

• Strong storytelling and copywriting abilities
• Excellent time management and project coordination skills
• Eye for design, detail, and platform-specific aesthetics
• Deep understanding of social media trends, particularly in sports and gaming
• Strong interpersonal and communication skills
• Adaptable, proactive, and able to work in a high-performance culture

• Increase in followers across key platforms (monthly/quarterly)
• Engagement rate (likes, comments, shares per post)
• Monthly average reach/impressions
• Video views and completion rates

• Number of posts published per platform per week
• Timeliness of campaign and event content
• Quality of content (measured via internal reviews and brand alignment)

• Response time to customer comments/messages
• % of queries resolved or escalated appropriately
• Sentiment analysis (positive vs. negative interactions)

• Performance of organic and paid campaigns (CTR, CPC, CPA)
• Conversions or sign-ups generated from social (via tracked URLs)

• Proposals and execution of new content ideas or formats
• Successful influencer/partnership initiatives

• Accuracy and timeliness of performance reports
• Insights presented and actioned in monthly/quarterly reviews

• You consistently deliver high-quality, engaging content on schedule.
• You contribute to increased brand awareness and community growth.
• You collaborate well across teams and proactively improve the brand’s presence.

• Competitive Packages: We offer a comprehensive benefits package, competitive salary, and opportunities for career advancement within a fast-growing industry.
• Collaborative Work Environment: You’ll join a diverse team of professionals who are passionate about innovation and customer engagement.
• Career Growth: Develop your skills in I-gaming marketing, gain technical expertise, and be part of an exciting, rapidly evolving industry.
• Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.

Lulabet