Content Specialist

Crisis24

Cape Town, Western Cape
Permanent
Full-time

8 hours ago

Who We Are Looking ForAs a Marketing Operations Specialist, you'll play a pivotal role in optimizing our marketing technology ecosystem and driving scalable campaign execution. Reporting to the Marketing Manager - Africa, you will be the steward of our Marketing Automation Platform, responsible for orchestrating email programs, managing databases, creating forms, delivering insightful dashboards, and ensuring seamless lead lifecycle management.This is a high-impact role with the opportunity to influence strategy, streamline operations, and be a key player in a forward-thinking marketing team reshaping the future of our digital engagement.Current Tech Stack:

Dynamics CRM
HubSpot Marketing Platform
Google Analytics and Google Tag Manager

What You Will Work On

Own and Administer the Marketing Automation Platform: Manage data workflows, automation rules, integrations with CRM systems, and platform governance to ensure stability and scalability
Collaborate on Martech Strategy and Adoption: Partner with digital and cross-functional teams to evaluate technology needs, drive adoption of existing tools, and ensure efficient integration across platforms
Maintain and Improve Data Quality: Monitor and enhance database health through hygiene programs, segmentation strategies, and deliverability best practices, ensuring clean, actionable data
Optimize Campaign and Lead Management Workflows: Design and implement lead lifecycle and CRM workflows that enable timely follow-ups, nurture strategies, and smooth hand-offs to Sales
Drive Reporting and Operational Insights: Support the development of dashboards, performance metrics, and marketing attribution models that help track ROI and inform decision-making
Champion Operational Excellence: Establish best practices for campaign execution, form creation, tracking, and user journeys to maximize efficiency and conversion
Turn Martech into a Revenue Enabler: Leverage automation and segmentation to enhance personalization, improve campaign outcomes, and generate pipeline opportunities

What You Will BringAccountability:The Marketing Operations Specialist is accountable to the Marketing Manager, Africa, for their responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of their KPIs.Competencies:

Global Data Privacy Awareness: Strong understanding of international data privacy regulations, with a particular focus on African jurisdictions
Project Management: Proven ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines
Autonomous and Proactive: Comfortable working independently in a fast-paced, hands-on environment with minimal supervision
Collaborative Communicator: A team player with excellent interpersonal skills and clear, effective communication
Agile and Resilient: Forward-thinking, adaptable, and able to reprioritize quickly in response to changing circumstances or emergencies
Team-Oriented Growth Mindset: Committed to contributing to a growing team and evolving alongside it
High Integrity: Demonstrates a strong work ethic and consistently upholds confidentiality and ethical standards
Flexible Availability: Willingness to work outside standard business hours when necessary
Innovative and Adaptable: Thrives in dynamic, open-plan environments with a test-and-learn mindset and a focus on continuous improvement
Focused on Open Environments: Ability to maintain concentration and productivity in shared workspaces
Willingness to Travel: Open to occasional business travel as required

Qualifications:

4+ years of Marketing Operations experience, ideally in high-growth B2B companies or relevant work experience
Excellent English communication skills
Excellent understanding of digital marketing, lead generation, user experience, and customer journeys to increase and convert leads
Strong knowledge of campaign automation and CRM tools (Microsoft Dynamics)
Excellent understanding of Google Tag Manager, data analytics, and B2B customer database

eQuest

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