Senior Social Copywriter

Sandton, Johannesburg
Permanent
Full-time

2 months ago

Senior Social CopywriterLocation: TBWA South Africa | Work Hours: CAT with EST overlap required (10:30am – 6:30pm) | Work Hours: EST/CAT overlap requiredWork structure: Contracted by TBWA\ HL but deployed to BBDO Atlanta / Dobbino.Reports to: Social-First CD TBWA SA (Remote) & BBDO Atlanta Dobbino ECD, with dotted line to Hunt Lascaris CCOAbout Dobbino:Dobbino an anagram for BBDO + Innovation, bringing together a team of multi-hyphenated creators developing interest led, platform first content at the speed and scale of culture. We are algorithm obsessed, collaborating with platforms and guiding brands through the ever-changing social shifts. Powered by technology from proprietary intelligent automation to industry leading AI partnerships.Atlanta is our hub, a cultural mecca of emerging talent, coupled with offshore teams and our 16k strong global creator marketplace.The Role:As Senior Social Copywriter, you’ll write and shape stories that break through the noise. You’ll partner with art directors, strategists, and creators to deliver work that’s sharp, social-first, and always in tune with what people care about now.Responsibilities:

Write and concept for digital, social, and integrated campaigns.
Adapt brand voices for different platforms and audiences—making every word count.
Collaborate closely with Atlanta and South African teams on strategy and execution.
Stay obsessed with trends, memes, and emerging cultural moments.
Present, defend, and evolve your work based on feedback and insights.
Mentor junior writers and help build a culture of creativity and learning.

Requirements:

5+ years’ experience as a copywriter in digital/social/agency environments.
Portfolio of fresh, engaging, social-first work.
Mastery of platform-specific language, trends, and content formats.
Strong collaboration, conceptual thinking, and communication skills.
Adaptable, curious, and always learning.
Able to work independently and as part of a fast-paced, global team.
Beauty category experience a plus

TBWA

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